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AMD Polaris .. supply problems abound
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Willypants
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Snagged one of those XFX's off amazon. I think $250 is fair considering it comes with a backplate.
Pieter3dnow
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So I did not trust what they were saying but this website is weird Suche nach ''GTX 1080'' - Hardware, Notebooks
I haven't seen any German website ever list how many they sold. And this website does ? Normally the number is in stock not sold.
And when you check certain 1080 you will see there not in stock at all ...
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Thought all the RX 480 reference cards came with backplates included at the $229 MSRP.
Just to add some perspective.
OCUK has over 1000 preorders placed by customers just for one specific 1080 model; think it was the Asus Strix OC.
Quite insane levels of interest in general for the 1070 and 1080.
Cheers
Shadowfury957
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is the 4gb supposed to be available with the 8gb or not until later?
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Man, is it 9AM yet? I can't wait for the reviews on this thing and I'm not even planning on buying one!
quiktake2009
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8GB first, 4GB later. No one knows when.
Daniel_Chang
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Close. It's $199 for 4GB and $229 for 8GB. So far seems every 8GB card has a $10 markup.
Daniel_Chang
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Ummmm no...official AMD pricing.
AMD Radeon RX 480 8GB Variant Will Cost $229
It's repeated on MANY websites.
Okay why are you taking an article that's a week old over news TODAY? Seen any reviews mentioning the $229 price? Meanwhile every single review I've seen mentions $239 price. Denial much?
Daniel_Chang
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Denial? No. Was mocking you. You claimed official AMD but didn't cite an AMD source, so I did the same.
All outlets reported a price of $229 from AMD. Just because most AIB cards are charging $10-$20 extra doesn't make that the new MSRP. AIB always charge a little extra. Is this your first time looking at GPU prices?
AMD (the actual company making the product) STATES:
Err no. AIBs don't charge extra for reference. That's not the norm.
And also, all outlets now report a $239 official price regardless of AIB. Find me one review where they say $229 pricing?
You think it's coincidental that reviews are saying $239 for 8GB version without AMD confirming? Gimme some of what you're smoking.
Anyway, whatever floats your boat.
Dan
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Why the hell does Amazon not show any results?
Daniel_Chang
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Yes, AIBs do often charge markup on reference. So, we have AMD saying $229 MSRP, and an internet user screaming $239. Guess who I'm siding with
Overclockers UK Forums - View Single Post - AMD POLARIS RX-480 IN STOCK: THE PERFECT GAMING UPGRADE!!Gibbo;29714968 said:Over 700 now, I expected good sales, but this is beyond my expectations for day one. Several lines have sold out infact.
I see competitors have also moved prices on 8Gb part up so I guess they are low on stock, I reckon I can hold my 8GB pricing as I did have well over 1000 units in stock for launch.
Shame on the 4GB part though, going to push AMD hard to manufacturer more, or put 8GB cards in 4GB boxes haha!
Overclockers UK Forums - View Single Post - Official OcUK RX480 4GB and 8GB review threadGibbo;29716633 said:This.
Even I am surprised at initial sales, we've now passed 1000, because this card is a totally amazing upgrade for 80% of gaming market and even better future proof due to its excellent DX12 performance and 8GB of VRAM.
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PCGamer and [H] have reviews out now - so does PC Perspective and various YouTube-based reviewers. So far, the consensus is "wait for GTX 1060" before deciding.
Caffeinated
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It's plain ignorance.
There's gonna be 2000 pissed customers when they realise stock cards won't OC as soon as the sky high clocked AIB boards are out for about 20 quid more
Then they'll be a bog standard AMD RX 480 overstock all over the web! On second thought probably not, good AIB cards are probably gonna attract a tidy premium from the sellers
I await the release of the Sapphire Nitro 480 8Gb, probably end up paying a gouged price if they are as good as I expect. At release time 1060 will be being reviewed too which will means yet another wait as I won't pay flounders edition pricing....
Arrggghhhhh the GPU market at the moment is worse than the run up to Brexit, just get it over and done with already lol!
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Caffeinated
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I'm sitting here with 2 GTX 460's in SLI. I severely need an upgrade. I'm pretty sure if my system can handle Fermi on fire, a single 480X will be just fine with regards to power limits for me.
I'm just not big on early adoption. I want an AIB.
I'm just not big on early adoption. I want an AIB.
Yes, AIBs do often charge markup on reference. So, we have AMD saying $229 MSRP, and an internet user screaming $239. Guess who I'm siding with
nVidia also said 1080 would start at $599 MSRP. This bottom of the barrel 1080 with EVGA's own blower still costs $609, and is the cheapest 1080 I could find.
Reality is often different from what companies claim, I think that was his main point really.
Daniel_Chang
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If that was his main point, then we'd be in agreement. Like you, I'm aware that paper MSRP differs from street pricing. But he was quoting street price as MSRP.
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MindFactory's total numbers as of right now:
1080: 591 per week (start May 27th)
1070: 973 per week (start June 10th)
RX 480: 1,316 per week (start June 29th)
Pascal combined: 1,564
RX 480 combined: 1,316
This is DURING powergate and ONLY reference model, but also reflects launch-week surge sales. Numbers will stabilize more as the initial rush dies down and ofc when custom models are available. Driver fix should help early adopters pick it up, too.
This is much better than the 2x, 3x, or even 4x numbers we're used to seeing.
I'll check the 1060's numbers 1 week after it launches, everything else will wait until August.
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And since GTX 1070s and 1080s sell for about 2X and 3X what an Rx 480 does, NVidia's cards are generating about 2.7x or more the revenue as AMD's cards. And probably 4x or more the profits, since marquee cards tend to have higher profit margins.
Normally, I'd expect revenues of "main stream" cards to be greater than those of high-end cards - lower price but much higher volume. That does not seem to be the case at MindFactory. But perhaps that's because NVidia's cards are upgrades over anything in the installed base, and will therefore sell strongly to people with existing systems, while AMD's cards aren't really an upgrade compared to what you could have bought (and might have bought) six months ago.
Hot new products in any industry often sell for well over MSRP, at first. Especially when demand is ferocious and easily outstrips supply.
NVidia cannot control what AIB vendors charge for their custom boards, and as long as the market is hot, the AIB vendors are going to try and make as much profit as they can off of it. They'd be stupid not to. Some of them have substantial R&D costs to recover, and the faster they do so, the better.
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Looking at marketshare only, the RX 480 is a 'success' so far. Although previous-gen cards are still selling at discounted rates, without those recent numbers it's impossible to judge how much share AMD is gaining/losing in total. Just remember they were around ~23% in the discrete market this spring.
Truth be told the numbers don't tell us anything useful, except what you've described about revenue. It's mostly just for curiosity's sake.
1060 vs 480 will be relevant.
There is literally not ONE single model of 1080 that has an official pricing at MSRP, and I'm not referring to price gouging by scalpers.
In contrast for 970, 980, and 980 Ti, there were at least 2 SKUs from EVGA that went for MSRP, the reference blower and the ACX 2.0 models. And every manufacturer that offered the reference model sold it at the respective MSRP.
So no, nothing to do with "hot new products".
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Let me just bottom line this:
970, 980, 980 Ti: Reference non-factory OC'd models from every manufacturer + EVGA ACX 2.0 non-factory OC'd model = MSRP on launch day. No ifs or buts.
1070, 1080: Reference models = Founders Edition = +$50/$100 over MSRP. Literally not ONE single model at MSRP; cheapest is $10 over MSRP, and that's just one model by EVGA.
970, 980, 980 Ti: Reference non-factory OC'd models from every manufacturer + EVGA ACX 2.0 non-factory OC'd model = MSRP on launch day. No ifs or buts.
1070, 1080: Reference models = Founders Edition = +$50/$100 over MSRP. Literally not ONE single model at MSRP; cheapest is $10 over MSRP, and that's just one model by EVGA.
Nonsense. There's nothing dishonest or insincere about my post. It's 100% correct. Until supply catches up with demand, only an idiot is going to sell a 1070 or 1080 card at any less than what the market will bear, "manufacturer's suggested retail price" not withstanding. Everyone with a clue knows that, and knew that if these cards were hot and supply was tight, getting a card at MSRP was going to be difficult or impossible for a while.
And as Ocellaris noted, the people buying these cards don't give a damn about MSRP anyway - including me. ASUS hiked the price of the ROG Strix 1080 by better than $50 when they saw how strong the demand was, and I am perfectly willing to pay the higher price, because it's worth that much to me to get it sooner, rather than waiting for later. Hell, I'll buy two Titan Ps (his and hers) if they become available before the ROG Strix does, because the extra $600-800 is just not that much money us. (I am a patent lawyer
)And yet every single one of those cards is selling. NVidia's AIB partners must be pretty happy right now - that's unexpected profit in their pockets.
Clearly, NVidia and its partners underestimated the value of the products they were bringing to market. They thought people would want them - but instead, people crave them. Well bully for them - they exceeded expectations. And doesn't AMD wish they had that problem ?
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Was that the point being argued? The truth is that Nvidia now has the golden ticket to essentially charge whatever it wants for a product, yet its fanboys will still use the 'completely and totally accurate and also imaginary' MSRP for justifying its value.
"This card sells for $800 and you'd be lucky to get it that low... but its MSRP is 549, so really its such good value!"
The same woth the 1060:
Its the same MSRP as the RX480: What value!
Sounds like a strawman to me. I don't recall anyone but you making such an argument.
There is, however, an important point about NVidia's MSRP's: it's pretty likely that Nviida's partners can sell the boards at those prices and still make a profit. For example, ASUS originally announced the ROG STRIX 1080 (non-OC) at $539, IIRC, a price that surely had a healthy profit for ASUS baked-in. They pulled that price off their website when it became clear that the cards were hot sellers, but they can return to it at any time and still make $$$.
Same thing with the GTX 1060: regardless of what it sells for at first, NVidia's partners can sell it at the MSRP and still make lots of money, if they want to.
That's why it's a problem for AMD: if NVidia's supply catches up to demand, prices on NVidia cards almost certainly will fall to MSRP, and then where will AMD be?
This is all pretty simple stuff. Not sure why people don't get it.
True but AMD cards are already selling at MSRP, and I bet they will sell bunch still at that price. They will both sell alot but I think this time at 199 and 239 and having more ram people just see that as positive too at times. Also dx12 performance will probably leave the 1060 behind. if I was between the two cards I will probably go after market RX 480 as it will be better in the long run. But I already got a 1080 so I am good.
if I was to advice people I would advice them to go with RX480 after market cards for the long run. These are the people that tend to keep their card for a while and in the long run we will see it get much better results in future titles and they are not far. Battlefield one will be a big one this year and few others. DX12 is already taking off and people can deny it all they want.