Adobe Launches Programmatic System to Automatically Place Ads

[DooKey]

For a new ad campaign dropping today, Adobe Systems placed all its eggs in the programmatic basket. In doing so, the software giant wants to illustrate its belief that such automated buying processes will soon become the only way to effectively place ads. Sounds interesting, but I wonder how many vulnerabilities this little jewel is going to have? Thanks, scojer!

Adobe used its own programmatic software (Adobe Advertising Cloud, part of Adobe Experience Cloud) to place the ads, and the company is completely transparent when offering that service to other brands and agencies, said Keith Eadie, vp of Adobe Advertising Cloud.

 

[Deleted member 83233]

(using Flash) To hell with Adobe and to hell with their "advertising cloud".

 

[scojer]

I wonder how many jobs this will replace if it becomes a huge success. Until it gets hacked.

 

[Dead Parrot]

Automated ads eventually equal automated malware delivery.

 

[Darkswordz]

Why don't they just implant miniature screens on the inside of our eyelids so they can inundate us with ads 24/7?

 

[Prisoner849]

“We’re incredibly excited to get this campaign out to the world,” Amado said. “This is really about driving urgency around the need to become an experience business—the need to transform.”

But Adobe's always been in the experience business but perhaps by "transform" he means making those experiences not shitty.

 

[Todd Walter]

Why don't they just implant miniature screens on the inside of our eyelids so they can inundate us with ads 24/7?

Stop giving them ideas!