Adobe Launches Programmatic System to Automatically Place Ads

Discussion in '[H]ard|OCP Front Page News' started by Montu, Nov 13, 2017.

  1. Montu

    Montu [H]ard DCOTM x4

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    For a new ad campaign dropping today, Adobe Systems placed all its eggs in the programmatic basket. In doing so, the software giant wants to illustrate its belief that such automated buying processes will soon become the only way to effectively place ads. Sounds interesting, but I wonder how many vulnerabilities this little jewel is going to have? Thanks, scojer!

    Adobe used its own programmatic software (Adobe Advertising Cloud, part of Adobe Experience Cloud) to place the ads, and the company is completely transparent when offering that service to other brands and agencies, said Keith Eadie, vp of Adobe Advertising Cloud.
     
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  2. J3RK

    J3RK [H]ardness Supreme

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    (using Flash) :p To hell with Adobe and to hell with their "advertising cloud".
     
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  3. scojer

    scojer 2[H]4U

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    I wonder how many jobs this will replace if it becomes a huge success. Until it gets hacked.
     
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  4. Dead Parrot

    Dead Parrot [H]ard|Gawd

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    Automated ads eventually equal automated malware delivery.
     
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  5. Darkswordz

    Darkswordz Limp Gawd

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    Why don't they just implant miniature screens on the inside of our eyelids so they can inundate us with ads 24/7? :wacky:
     
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  6. Prisoner849

    Prisoner849 Limp Gawd

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    “We’re incredibly excited to get this campaign out to the world,” Amado said. “This is really about driving urgency around the need to become an experience business—the need to transform.”

    But Adobe's always been in the experience business but perhaps by "transform" he means making those experiences not shitty.
     
  7. Todd Walter

    Todd Walter Limp Gawd

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    Stop giving them ideas! :eek:
     
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