Good grief, sensitive much?
What I meant by people like you was simply people that think this is only marketing and not seeming to understand what the feasible options were for memory capacity on this card.
It's not about sensitivity. I come on here for mature tech discussions. If I wanted to deal with rudeness, I would have logged on to Twitter.
In any case, I think it's clear why Nvidia went with 12GB. I don't think they originally intended to do so given the disparity we're seeing between the memory buffers on this generation of cards, particularly because they already launched a 3060Ti in an effort to beat AMD to that segment of the market for this upgrade cycle. They needed a higher memory option to sell to customers who will hold up both cards and say "well this is 8GB, and this is 12GB, so why would I get the 8GB?". This makes up a significant portion of the tech market, and gives OEMs the opportunity to advertise "OMG 12GB OF VRAM" in their flyers. I have little doubt this is why Nvidia made that decision, and reducing the bus down to 192-bit is a convenient consequence of that because you had to give it a visual disadvantage vs the 3060Ti because those owners would question why their card has less VRAM but costs more. Plus, it also costs less.