Unless I read wrong last time this happened, I believe you have to work for Intel, or at least get the deal from someone who does. I think it is some sort of points program or something. Maybe that was something different I read.
I doubt this. Retail Edge generally doesn't release (or even know) what is going to be in the purchase program until around a month before it is available for purchase since prices change rapidly. Another thing that tells me you don't know what you're talking about is the fact that you list RAM as being included. The Retail Edge program has never included RAM, and I've been in it for the last 3 years.