AMD Responds to Radeon RX Vega Pricing Outrage

Megalith

Megalith

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Some had claimed that AMD would be dropping its standalone air-cooled Radeon RX Vega 64 $499 SKU in a bait-and-switch scheme, but an official statement by the company suggests otherwise: demand of the card is merely exceeding expectations, and AMD is working hard to restock both standalone versions and Gamer Packs.

Radeon RX Vega 64 demand continues to exceed expectations. AMD is working closely with its partners to address this demand. Our initial launch quantities included standalone Radeon RX Vega 64 at SEP of $499, Radeon RX Vega 64 Black Packs at SEP of $599, and Radeon RX Vega 64 Aqua Packs at SEP of $699. We are working with our partners to restock all SKUs of Radeon RX Vega 64 including the standalone cards and Gamer Packs over the next few weeks, and you should expect quantities of Vega to start arriving in the coming days.
 
Maybe they could turn some of those Gamer Packs into standalone cards. I'm still seeing a lot of packs in stock after all. And isn't it just a digital bundle w these games? Ie: no change in retail packaging.

I dunno, something fishy going on up here.
 
Really consumers set themselves up for this type of treatment. Many pre order a card before they've seen a benchmark. And if all 13 of the new release non bundle cards are sold, it becomes "sold out"and people rush to the bundles and spend more on useless junk they don't need. Doesn't surprise me.
 
"Radeon RX Vega 64 demand continues to exceed expectations. AMD is working closely with its partners to address this demand. Our initial launch quantities included standalone Radeon RX Vega 64 at SEP of $499, Radeon RX Vega 64 Black Packs at SEP of $599, and Radeon RX Vega 64 Aqua Packs at SEP of $699. We are working with our partners to restock all SKUs of Radeon RX Vega 64 including the standalone cards and Gamer Packs over the next few weeks, and you should expect quantities of Vega to start arriving in the coming days."

This smells like their plans to manipulate the market so AMD (and not just the retailers) got a slice of that huge increase in demand, but their shit got sharked in plain view. That "yeah it's true, they were introductory rates" was confirmed by others (supposedly, I must admit, it's the internet after-all) before the iron-curtain came down and the Damage Control teams spun-up. No Sir, Not Buying It. Literally.


 
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+100$ for "free games". And a 499$ price that obviously cant be reached without someone paying 100$ in the chain. 499$ RX Vega 56 too instead of 399$? The cost metrics for Vega is way out of control for both AMD and AIBs.
 
My only outrage it that it's not an upgrade to my 1080 SLI and I have to wait until Volta. :)
 
I just saw the price of EVGA's 1080 go up by $10. The Hybrid water-cooled one. I hate miners!
 
Building a threadripper rig now... was really hoping for an all AMD machine but this launch has been a complete joke. A RX Vega 64 at 499.99 would have made sense for the way it benches but almost 700 bucks for one when a 1080 ti is only 50-100 dollars more? We all know what I'm now grabbing. For all who think the RX Vega 64 is a good value at almost 700 dollars (Air-cooled; Non-limited edition), Newegg has stock. Get you one ;)
 
FrozenSteel said:
Building a threadripper rig now... was really hoping for an all AMD machine but this launch has been a complete joke. A RX Vega 64 at 499.99 would have made sense for the way it benches but almost 700 bucks for one when a 1080 ti is only 50-100 dollars more? We all know what I'm now grabbing. For all who think the RX Vega 64 is a good value at almost 700 dollars (Air-cooled; Non-limited edition), Newegg has stock. Get you one ;)
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Actually got 2 :p and it cost me £599.99 each or $770.00 of the US kind.

Mind you a 1080ti is £699.00. Either way I am stuck with team red mainly because of PLP support.

 
Kyle mentioned in the review thread that the bundles were a way to discourage miner purchasing. The counterpoint - it also discourages regular buyers as well.
So while it is commendable for AMD's new strategy, I do believe many AMD buyers (who are already price conscious), maybe a Steam gift card would have been a better option?
That would be a bit easier to swallow paying that $100 premium...but then at the same time, both miners and regular buyers would also have incentive to just resell those. *Shrug*

Maybe much ado about nothing once AIB cards arrive.
 
Exercate said:
I just saw the price of EVGA's 1080 go up by $10. The Hybrid water-cooled one. I hate miners!
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So? You do realize you can mine with that 1080 for 4.3 days (assuming national average cost of electricity at 12 cents per kwh and current price/difficulty for various coins) and that $10 difference would be compensated for. It will generate $70 in pure profit each month at current levels, it really does suck having awesome hardware that pays for itself huh?

$10 is nothing in terms of price fluctuation - a batch of 1060's I had my eye on were bobbing up and down on newegg direct and amazon by that amount several days in a row, set a price alert and wait for it to come down $10 then buy. If it's used purely for gaming, that's cool too, I sure wouldn't let a measly $10 separate me from weeks of smooth sexy gaming.
 
MelonSplitter said:
You obviously know nothing about economics. AMD loves what the miners are doing with their cards They care more about profits from miners and whoever else is
willing to empty their wallet.
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I blame miners for stupidly giving lots of money to AMD.

Nvidia must be behind all of this. This way Team green can go on selling gpus to gamers at affordable prices, while AMD runs out of stock.

No wonder AMD no longer is relevent in any of the gaming reviews. Not in gpus not in CPUs.

/sarcasm

Like that old joke: "no one goes to restaurants anymore because they are always full. And I blame that on peope that can't cook.".
 
MelonSplitter said:
You obviously know nothing about economics. AMD loves what the miners are doing with their cards They care more about profits from miners and whoever else is
willing to empty their wallet.
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It doesn't benefit them as much as retailers and AIBs.
 
As the cards compete performance wise.. 399 and 499 for the 56 and 64 are great value. Pricing right now is a hot mess thats for sure.
 
Exercate said:
I just saw the price of EVGA's 1080 go up by $10. The Hybrid water-cooled one. I hate miners!
Click to expand...

Yes but easy for companies to stop this. Make computer not as strong. Make you buy mining cards for that purpose.
 
Uvaman2 said:
As the cards compete performance wise.. 399 and 499 for the 56 and 64 are great value. Pricing right now is a hot mess thats for sure.
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Erm, Isn’t the Vega 56 card having the same/similar hashrate as a GTX 1070? Value? Wattage? Heat? Bueller?
 
collegeboy69us said:
So? You do realize you can mine with that 1080 for 4.3 days (assuming national average cost of electricity at 12 cents per kwh and current price/difficulty for various coins) and that $10 difference would be compensated for. It will generate $70 in pure profit each month at current levels, it really does suck having awesome hardware that pays for itself huh?

$10 is nothing in terms of price fluctuation - a batch of 1060's I had my eye on were bobbing up and down on newegg direct and amazon by that amount several days in a row, set a price alert and wait for it to come down $10 then buy. If it's used purely for gaming, that's cool too, I sure wouldn't let a measly $10 separate me from weeks of smooth sexy gaming.
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You could also make that money back converting your computer room into an arcade and charging people from the neighborhood to use it. Point is, not everyone cares to bother with mining.
 
If I'm paying 400 for 1070 level performance I'm getting a 1070. Too many trades in performance per/W for me personally. Aib 1070s are hitting launch pricing again (429 for Evga SC for example) and founders ed from Nvidia direct at 399 in and out off stock regularly. I'm a huge AMD guy but MY team green ,wallet, gets the final vote. I would LOVE a Radeon GPU for my Ryzen system but it needs to be under 400 for Vega 56 and I have no interest in Vega 64 vs a 1080 for the same reason. At 379 or so A reference Vega 56 card would be priced perfect I think. Basically the original msrp of the 1070. Which was not really seen either as I recall!
 
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As it was mentioned by others, not going to take out a second mortgage to buy a gaming card and as someone here in a different threat had enlightened me recently, they said wait for the 20 series because the 10 series is becoming the old tech. Folks who are paying $430 + for a used 1070 FTW right now are going to take a serious loss when they try to sell their card(s) after the 20 series launches, unless nVidia prices the new series stupid high, in which case I'll go console and sell off my PC hardware.
Folks today need to exercise some self-control and learn to say "no". Then the prices will drop to a more affordable level.
 
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They're in stock in little old New Zealand, which means they are not selling so well. I wonder why, oh, perhaps because they're MORE EXPENSIVE THAN A FUCKING Ti?
Freesync tax is high and AMD lied and really pissed me off actually. People need to stop rewarding Ngreedia with their flounder edition and this similar bullshit by AMD.

At this point I'm about to do a friends' build with a 1080 or maybe even a Ti, if they are not sorting their pricing out by end of this month with V56.
 
I'm so happy I ditched AMD. I have been enjoying smooth, hassle free, G-sync gaming for over two years now and couldn't be happier with the switch. I feel bad for the people who saved a few bucks going FreeSync, and still cannot enjoy their high Hz, high resolution panels to the fullest. This Vega launch just adds insult to injury for those people. Advanced Mining Devices is simply not a reasonable option for high end gaming anymore, and it is sad.
 
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Personally like how they go on the defensive saying it's Stock Issues and people are gobbling them up quickly.

Not to sure, but with sub-par performance, only ones wanting that are miners.
 
Squall_Rinoa89 said:
Personally like how they go on the defensive saying it's Stock Issues and people are gobbling them up quickly.

Not to sure, but with sub-par performance, only ones wanting that are miners.
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Not even sure why miners are wanting them. So far the 56 performs the same as a GTX 1070 in mining. When you factor in the extra money for the card, and the insane power draw of these Vega cards, it must cost a fortune more than a 1070 setup.
 
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Stimpy88 said:
Not even sure why miners are wanting them. So far the 56 performs the same as a GTX 1070 in mining. When you factor in the extra money for the card, and the insane power draw of these Vega cards, it must cost a fortune more than a 1070 setup.
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Not being sarcarstic... I think miners are predicting more potential for the 56 than the 1070 in future drivers and ability to undervolt, and overclock HMB memory.

But I am just guessing.
 
MelonSplitter said:
You obviously know nothing about economics. AMD loves what the miners are doing with their cards They care more about profits from miners and whoever else is
willing to empty their wallet.
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remember the last mining craze?

AMD had sold boat loads of cards and look what they did with the money.

Fury. wooo.

besides anything over and above what amd charges AIB's for cards/chips they don't see.
 
Master_shake_ said:
remember the last mining craze?

AMD had sold boat loads of cards and look what they did with the money.

Fury. wooo.

besides anything over and above what amd charges AIB's for cards/chips they don't see.
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They sold less to gamers at the same time and extra profits went to retailers.
 
SpeedyVV said:
Not being sarcarstic... I think miners are predicting more potential for the 56 than the 1070 in future drivers and ability to undervolt, and overclock HMB memory.
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Not any miners with the most basic awareness, and not any larger operations. AMD cards are really only good at ETH mining while Pascal has more diverse strengths. There's a difficulty wall approaching that the herd is oblivious to, and I for one will not be holding any AMD hardware when that panic starts being felt at the basement miner level and a mass migration to other coins ensues.
 
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odditory said:
Not any miners with the most basic awareness, and not any larger operations. AMD cards are really only good at ETH mining while Pascal has more diverse strengths. There's a difficulty wall approaching that the herd is oblivious to, and I for one will not be holding any AMD hardware when that panic starts being felt at the basement miner level and a mass migration to other coins ensues.
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Good point.

Care to share which other coins are worth checking out before the mass migration?

And yes, I am a basement miner, mining Ether with my AMD cards ;-) So any good suggestions are appreciated.
 
Shintai said:
+100$ for "free games". And a 499$ price that obviously cant be reached without someone paying 100$ in the chain. 499$ RX Vega 56 too instead of 399$? The cost metrics for Vega is way out of control for both AMD and AIBs.
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Same thing happened with NVIDIA with the release of Pascal. Basic marketing of supply and demand in play. Anything more than $500 with an after market OEM cooler really isn't a good buy given the performance and it's limitations in overclocking. As there are no custom OEM designs, it's more practical to wait it out.
 
MelonSplitter said:
You obviously know nothing about economics. AMD loves what the miners are doing with their cards They care more about profits from miners and whoever else is
willing to empty their wallet.
Click to expand...

As you have no proof of this, same could be said for NVIDIA couldn't it? As Smug Mug Huang said during the quarterly conference call, "Mining isn't going away" and he mentions this as he believes it will be a significant part of their portfolio profit.
 
freeloader1969 said:
Nothing short of a basic "bait and switch" scam with Vega pricing. Vega is almost as expensive as a 1080Ti here in Canada. Who would be stupid enough to buy it at that price?
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Can you say the same thing about the founders edition Pascal as it was the only card you could get your hands on for a while? Inferior cooling for a $100 premium.
 
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Kyle has already made it clear that there is no conspiracy, price fixing or bait and switch going on. Oh well, if I buy Vega, it will only be after the prices normalize again.
 
The packs are meant to increase the number of cards reaching gamers or consumers and less to miners exclusively.

SeymourGore said:
Maybe they could turn some of those Gamer Packs into standalone cards. I'm still seeing a lot of packs in stock after all. And isn't it just a digital bundle w these games? Ie: no change in retail packaging.

I dunno, something fishy going on up here.
Click to expand...
 
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