So, Fury = Fail, eh? Okay, that's a bit harsh; the card just about matches the competition.
I hope that when you come to testing overclocking (I expect you didn't have time), you will also test it against a 980 Ti or TX with a fluid cooler like EVGA's.
Historically in the quickly changing world of the computer/technology industry in order to have a "win" against your competition your product must tick at least one of the following boxes:
- Earlier
- Faster
- Cheaper