People will just ignore it and scream conspiracy.
It is a simple thing, and it also shows how they cut some corners on cheaper binned parts while still keeping performance up.
"Those are also average framerates, which dont address the problem some commenters have pointed out: dramatic framerate stutter at the moment the GTX 970 starts utilizing its final 500MB of VRAM."
Even if we ignore all that, they've lied about the specs for months. There is no excuse for that.