Tim Cook: I'm Not 'Trying To Be Steve'

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Tim Cook says he isn't "trying to be Steve" and, to be honest, we think that is a good thing.

"Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an original. I've never really felt the weight of trying to be Steve. It's not my goal in life. I am who I am. I am focused on that. On being a great CEO of Apple."
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This guy does not have the rainbow and unicorns sound to him.

Everytime I read this guys thoughts and opinions, he's very grounded and
very sensible.

Tim Cook isn't just the best choice for Apple now, he's the hybrid for what a
good CEO should sound like. Not canned, not stale. He sounds 100% genuine
everytime I see his words.
 
stiltner said:
This guy does not have the rainbow and unicorns sound to him.

Everytime I read this guys thoughts and opinions, he's very grounded and
very sensible.

Tim Cook isn't just the best choice for Apple now, he's the hybrid for what a
good CEO should sound like. Not canned, not stale. He sounds 100% genuine
everytime I see his words.
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That may be so, but that doesn't seem to be what people want in their Apple CEO.
 
Who could've imagined 10 years ago that Apple or the wedding plans of a pimple faced college dropout would be the most talked about topics on a computer hardware website?
 
Hamish Campbell said:
Who could've imagined 10 years ago that Apple or the wedding plans of a pimple faced college dropout would be the most talked about topics on a computer hardware website?
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Not necessarily surprising, ten years ago we were already passed the dot com bust and had seen stranger things than this.
 
This website should just become an Apple fansite. Talk about Apple obsessed, people can't stop posting "any news" and talking about the company.
 
Technikal said:
This website should just become an Apple fansite. Talk about Apple obsessed, people can't stop posting "any news" and talking about the company.
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I don't know too many Apple fansites that review $500+ video cards for PC gaming. There's plenty of material about Google, Microsoft, Facebook, whatever people are talking about that day.
 
Technikal said:
This website should just become an Apple fansite. Talk about Apple obsessed, people can't stop posting "any news" and talking about the company.
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Apple just ends up in tech news a lot it seems. *shrug*
 
ballistic90 said:
That may be so, but that doesn't seem to be what people want in their Apple CEO.
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That may be the tragedy of it: He could potentially do wonders for almost any other company (Sony could use a dose of his humility, for instance), but Apple more than any other company built its success on the myth and reality-distorting charm of one man. I don't mean to insult all Apple users, because there are a lot of intelligent ones, but the core Apple audience is an unusually image-centric bunch whose chief market demand is for exaggerated hype. Since Cook can't (or won't) deliver that, it will be interesting to see whether he can maintain the Apple base or make up for their loss some other way.
 
On the other hand, when Apple didn't have Steve before, it almost tanked, so Tim Cook better retain SOME of Steve's persona.
 
Mini-Me said:
That may be the tragedy of it: He could potentially do wonders for almost any other company (Sony could use a dose of his humility, for instance), but Apple more than any other company built its success on the myth and reality-distorting charm of one man. I don't mean to insult all Apple users, because there are a lot of intelligent ones, but the core Apple audience is an unusually image-centric bunch whose chief market demand is for exaggerated hype. Since Cook can't (or won't) deliver that, it will be interesting to see whether he can maintain the Apple base or make up for their loss some other way.
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He never said he wouldn't, infact he said he was going to be a bit more like him in this case. His stance on it is he won't be micro managing the marketing department like Jobs did.

Apple with out Jobs level of marketing will do fine now since they are so entrenched into the scene. Jobs stopped a lot of his marketing campaigns due to a lot of other sites out there already doing most of the hype for him. All he had to do was threaten the sites that put up bad stuff about apple products and keep a majority of it positive.
 
Azhar said:
When you glance at that comment real fast, you'll see it reads something else ;)
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You know, I noticed it later on and thought it would be silly that anyone would replace an O with ... another letter in there, then I forgot this was the [H] and already got this responce. :(


:D
 
Technikal said:
This website should just become an Apple fansite. Talk about Apple obsessed, people can't stop posting "any news" and talking about the company.
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The point of the news section is to generate views, clicks, traffic and revenue - dramatic topics are good at that.
 
Apple could survive for a good decade or more right now by just churning out minor hardware updates. It has the inertia in the market to do just that. Many people are buying Apple products without really understanding why they are doing so. They really can't explain it beyond what is said in the commercials. Granted, this is true of many products but Apple has honed the mystique and customer loyalty to a fine razor's edge. Cook's comment about people buying Apple products even when they hate the company is absolutely true. As noted by many, Apple TV is truly not one of the best devices for what it does but it still out-sells many competing products with better feature sets and better integration purely on the brand recognition. I've heard people talk about them like they're magic, not realizing they could do it all with what they already had in their house.

Apple has effectively become Sony from the 80's and 90's. Back then people bought Sony TV's and stereo's purely on brand recognition. Sony became complacent and withered. Apple is at the same height that Sony was in brand recognition but could fall just as hard if it doesn't watch out. But, as I said, that'll take time. Potentially a decade of slowing growth. Tim can make buckets of money for the next 5-10 years without changing a thing. If he gets ambitious he can either maintain stellar growth or he could tank it fast.
 
I can't agree with that. I don't think Apple can sustain growth, if they keep releasing the same product with minor updates to it. You saw how disappointed people became when the 4s came out. It was basically a 4 with 1080p camera with Siri. People were speculating a larger screen, and a bunch of other features based on engineering samples, leaks, etc..

If the 5 or if they decide to call it "the iPhone" or whatever isn't different in some way, it won't be as successful.

While we know people are dumb mindless sheepple who buy anything Apple, the ones who have been buying each time will start to stop buying and keep their current phone. I already know a bunch of people who have held off, because there wasn't a reason to.

I have noticed the differences in marketing from Jobs to Cook. They have a different feel from the upbeat flashy ads. They have become more personal with celebrities using them in their daily lives. Something I have NEVER seen before.

I think Apple has a few ideas that will last for another 4-5 years, but 10 years.... If they keep making the same product in 10 years, Apple will tank.

It's just like how RIM stopped innovating and pushed out basically the same Blackberry each time, and look where they are at now? They were dominate in the smart phone market. They went from 12 percent marketshare to now half... at barely 6.
 
wiseoracle said:
I can't agree with that. I don't think Apple can sustain growth, if they keep releasing the same product with minor updates to it. You saw how disappointed people became when the 4s came out. It was basically a 4 with 1080p camera with Siri. People were speculating a larger screen, and a bunch of other features based on engineering samples, leaks, etc..

If the 5 or if they decide to call it "the iPhone" or whatever isn't different in some way, it won't be as successful.

While we know people are dumb mindless sheepple who buy anything Apple, the ones who have been buying each time will start to stop buying and keep their current phone. I already know a bunch of people who have held off, because there wasn't a reason to.

I have noticed the differences in marketing from Jobs to Cook. They have a different feel from the upbeat flashy ads. They have become more personal with celebrities using them in their daily lives. Something I have NEVER seen before.

I think Apple has a few ideas that will last for another 4-5 years, but 10 years.... If they keep making the same product in 10 years, Apple will tank.

It's just like how RIM stopped innovating and pushed out basically the same Blackberry each time, and look where they are at now? They were dominate in the smart phone market. They went from 12 percent marketshare to now half... at barely 6.
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There's a universe of difference between the iPhone and iOS with it's 200,000 apps, half of them free, most of the rest 99 cents, and Blackberry's app store which contains only 500 apps, all of which cost $50.

Yeah I'm stretching big time, but I've had Blackberries in the past and it annoyed me to no end that every goddamn app I needed cost a fortune - at least a fortune for what they're worth.

Not to mention the ever-annoying menu system they use. Why can't we simply touch and use? Why do they need to inject a drop menu in every app?
 
wiseoracle said:
I can't agree with that. I don't think Apple can sustain growth, if they keep releasing the same product with minor updates to it. You saw how disappointed people became when the 4s came out. It was basically a 4 with 1080p camera with Siri. People were speculating a larger screen, and a bunch of other features based on engineering samples, leaks, etc..
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I never said sustain growth. I said make tons of money. Apple could lose market share for the next 10 years and still make a ton of money. Not as much, but still make a lot of money.

I agree, though, that their growth is going to be sorely tested over the next couple years. They have momentum on their side right now so even one decent product upgrade can keep them in the picture. But, to keep their growth alive they need more than one decent product upgrade ... they need the next big "wow". First it was the iPod, then the iPhone, then the iPad. Right now the investors and waiting for the next big i-something that'll push the share price higher. If that doesn't materialize in the next two years I suspect people will start considering selling for fear that the company will start shrinking. Right now a lot of people think that Apple has Steve Jobs' last big hurrah waiting in the wings (some sort of Apple TV set). If that or another big wow-factor product doesn't come out in the next two years people will start to suspect that it truly was a one-man show and start trickling away from the company.
 
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