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New research published by Cordcutting.com suggests Netflix could be losing an estimated $192 million every month and $2.3 billion every year due to subscription mooching (i.e., password sharing), with freeloading users saving $207.74 over a 26-month period at (the previous) base price of $7.99 per month. This is substantially more than Amazon and Hulu, which have lost $45 million per month and $40 million per month, respectively. “Millennials, not surprisingly, account for much of the freeloading.”
There’s an argument that those who pirate would never be paying customers, so these aren’t true losses. It’s the same sort of thing that was said about Napster mp3 downloads back in the day, or about those pirating movies through The Pirate Bay. But there is some portion of the freeloading population that claims they would pay, if they lost access. According to the study, 59.3 percent said they would pay for Netflix (or around 14 million people), contributing at least $112 million in monthly revenue, if they lost access.
There’s an argument that those who pirate would never be paying customers, so these aren’t true losses. It’s the same sort of thing that was said about Napster mp3 downloads back in the day, or about those pirating movies through The Pirate Bay. But there is some portion of the freeloading population that claims they would pay, if they lost access. According to the study, 59.3 percent said they would pay for Netflix (or around 14 million people), contributing at least $112 million in monthly revenue, if they lost access.