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A woman claims Apple intentionally misled customers with their iPhone X and iPhone X Max marketing shots, which showed the devices without a notch: a planetary-themed wallpaper with a black background was allegedly chosen as a clever and intentional way of hiding the display’s actual design. The complaint also says “Apple shouldn't count pixels on the corners of the device in its advertising, because they are rounded off.”
In a complaint filed Friday in the Northern District of California, Courtney Davis' lawyers accused Apple of designing its advertising to obscure the notch, leading Davis to believe that the iPhone XS Max she preordered wouldn't actually come with a notch. When the marketing images were leaked in August, many tech commentators said the black background effectively hid the notch from being readily apparent.
In a complaint filed Friday in the Northern District of California, Courtney Davis' lawyers accused Apple of designing its advertising to obscure the notch, leading Davis to believe that the iPhone XS Max she preordered wouldn't actually come with a notch. When the marketing images were leaked in August, many tech commentators said the black background effectively hid the notch from being readily apparent.