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- Aug 20, 2006
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As more and more companies exit the market, it’s clear that smartwatches failed as a product category: this writer proposes that the primary misstep was that Apple, Samsung, and other major smartwatch makers did not focus on the enterprise first. The argument is that their cost, bulkiness, and other shortcomings (which turned consumers away) would actually be tolerated in the professional world as long as there was an efficiency payoff.
Kantar Worldpanel ComTech reported that as of December, just 15.6% of U.S. consumers owned a smartwatch or fitness band, barely higher than the year before (compare this to the 77% of Americans who own a smartphone). Fewer than 10% of European consumers own smartwatches. But even this low number hides a more telling reality: Many consumers who did buy smartwatches don't wear them. After purchase, and some months of use, those watches are now gathering dust in a drawer somewhere. Because: What's the point?
Kantar Worldpanel ComTech reported that as of December, just 15.6% of U.S. consumers owned a smartwatch or fitness band, barely higher than the year before (compare this to the 77% of Americans who own a smartphone). Fewer than 10% of European consumers own smartwatches. But even this low number hides a more telling reality: Many consumers who did buy smartwatches don't wear them. After purchase, and some months of use, those watches are now gathering dust in a drawer somewhere. Because: What's the point?