Like pcgeekesq said, they could face issues with P10 if they cannot get the pci-e spec fixed.
It's probably better for AMD if, hypothetically, they just sent tweaked cards to reviewers that draw 40% more power than the PCI Express-compliant retail stock they shipped.
Sure, it's deceptive, and we've seen the like before (though not this bad), but it's probably less damaging to the bottom line than either of
1) having the cards banned from being imported, or
2) having reviews posted about an underwheling RX 480s that only use the 110W TDP that, if what I read is correct, AMD has altered the specs to recite.
Here to seeing reviews of retail cards - I'm relying on you, Kyle!2) having reviews posted about an underwheling RX 480s that only use the 110W TDP that, if what I read is correct, AMD has altered the specs to recite.