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The most exciting thing to happen at CES 2016 so far? U.S. Marshals raiding a Chinese hoverboard booth. Quit laughing, I'm not kidding.
For Doerksen, getting the booth shut down serves not only to cut off what he saw as an illegitimate competitor but also to protect the reputation of the entire electric skateboard industry. The explosion in popularity of these products have been threatened by reports of low-quality hoverboards bursting into flames. “If customers start to view the space as full of low-quality, low-cost products, that reflects poorly on everybody,” said Doerksen. “We hate to see someone poison the well.”
For Doerksen, getting the booth shut down serves not only to cut off what he saw as an illegitimate competitor but also to protect the reputation of the entire electric skateboard industry. The explosion in popularity of these products have been threatened by reports of low-quality hoverboards bursting into flames. “If customers start to view the space as full of low-quality, low-cost products, that reflects poorly on everybody,” said Doerksen. “We hate to see someone poison the well.”