Facebook is setting itself up to use AI to read your memes...something like a billion memes a day on its platforms. You can read about Rosetta tech in this blog post. Not that identifying text and reading it in a picture is anything new, but how it will be using that data is the likely concern. Excuse me while I jump over to my FB account and see if I can piss some more people off today. Text extracted from images is being used as a feature in various upstream machine learning models such as those to improve the relevance and quality of photo search, automatically identify content that violates our hate-speech policy on the platform in various languages, and improve the accuracy of classification of photos in News Feed to surface more personalized content.