Yahoo Sued For “Defective” Ad System

[HardOCP News]

A class action lawsuit has been filed against Yahoo because, according to the lawsuit, the company’s search advertising technology was "operationally defective" and that company officials misled advertisers and investors.

Yahoo! generated fraudulent revenue by deliberately misleading Internet advertising business customers to induce these customers to buy Yahoo! advertising products through deceptive means

 

[ICOM]

"Many advertisers feel that Microsoft has the most sophisticated ad platform of the big three. However, I've long written it has lacked that one key feature that the engineers can't build in, consumer traffic. If no one is searching, then you can't show them ads and make money from them."

If I use Google, why would I want to use anything from Microsoft or Yahoo? Why would I use Microsoft or Yahoo if they're going to pummel me with adds?

I didn't even know Microsoft had a search tool and I didn't know anybody still uses Yahoo.

 

[TechLarry]

If it doesn't work, then as far as I'm concerned it's working properly