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I think the PS3 is a better system. Cross platform games are virtually the same now days since most studios are using the PS3 as the lead platform. The exclusives on PS3 are much better and if the xplatform are the same, I think the decision is easy. I don't use online much so I can't comment on that much. Last time I was in Madden, there were 5,000 ish games going on PS3. That's plenty of people to play against, even if there are more on live.
I do like that you can do full installs on 360 and just leave disc in. If/when I ever buy one I would use this feature.
I'd have to say get the PS3 if only for its incredible exclusives.