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Didn't Blizzard make it where, when buying tickets, you had to associate names to all of them at time of purchase?
I'm fairly certain that's still the case. I used to buy extras and make bank on ebay with them...but can't anymore.
There is a period where they can still be bound to different accounts. If you look on Ebay they are still many going for a crazy price.
As someone who has gone every year, there's several ways to get one:
1) you can often buy it face value or below at the venue during pickup times / first day. Either lining up to change the name, or if you don't care using the badge in someone elses name.
2) There is a facebook group chatcon which deals with tickets at face value
3) just be patient / keep watch, even past the date names can be set tickets still come up for sale on blizzards forums and other places and the original purchaser can change ticket names at blizzcon itself by providing them the card used.