I've had an iPhone w/ Verizon Wireless provided by my company for nearly 10 years and I am looking to get a cell phone and I feel completely lost trying to determine which provider. I am getting iPhone simply because of FT for my kids. I live in North Jersey (NYC metro area) so coverage shouldn't be a problem. I am not too concerned with speed as I use mostly Wifi and make calls/txt outside of my house. Should I just concentrate on price? It's shocking to see iPhones costing like $600-$1000!