Get off of 10 people, it's a disaster. 8 and 7 are still supported. The faster their 10 user numbers drop the faster we can get a proper successor to 7.
Only fair? Google is a free website. If I dont like Google I can go elsewhere. Windows 10 is an OS you paid for (or you downgraded a paid-for 7/8 license). It is not acceptable for there to be ads on the desktop.
Again, people, stop putting up with this crap. You have options.
And you have the option to reinstall 7 or 8 or just turn off the notifications.