The only game I paid full price this year was Dawn of War 2 Retribution only because I love Dawn of War series. Everything else, now that I come to think of it, was never at full price. That in itself is an achievement imo.
However, I still feel burnt because I got games at 20% discount whereas, within days they were at 35-50% discount. Great examples are Batman AC, Battlefield 3, Modern Warfare 3 and Ass Creed Revelations.
On a $60 game, the difference between 20% and 35-50% is $9 to $18. I just can't bring myself to feel "burnt" by that when I just put $50 of fuel in my car which lasts me a week, I paid $5 for a smoothie after my $7 lunch and my $300 GPU, $250 CPU and $200 mobo just got superceded... again. When I only buy a new release game maybe once every 3 months, I just can't get up the emotion required to feel burnt by a few bucks on a game. When I was a kid and I bought all my own games with my own money and it'd take me 3 months to save for a single game, yeah, then I'd feel burnt.
Especially for games like Batman AC and AC Revelations... if you bought them at release thinking they weren't gonna drop in price, you really just weren't thinking. They're prime candidates for the type of game that drops in price rapidly and has absolutely no value in buying it at release compared to a few months later. You can look at the 3 previous AC games, or the previous Batman game and know with reasonable assurity that Batman AC and AC Revelations were gonna drop in price, fast. BF3 and MW3 I could maybe possibly understand feeling burnt, but if you bought them at release I'm guessing you bought them to play online, so you're better off buying at release than a month later, and even then during the Christmas sales the most I saw BF3 reduced was 33% and I wasn't really paying attention to MW3, but wasn't it only 25% off in the Steam sale? Not quantities I could bring myself to feel "burnt" over.
Granted, I ALMOST got burnt by LOTR: War in the North. It had some really nice preorder loot and me being a LOTR fan I had decided I was gonna buy it either way. Luckily the logical part of my brain took over and I realised, given the genre and gameplay videos, there was a good chance it was gonna suck balls and the only loss to not buying it on release day was missing out on some plastic preorder figurines... so I waited until it was released, it got mediocre reviews, then bought it a few days ago (about 2 months after release) for $15, down from $50.