A common belief is that no innovation would occur without patents because big companies will just copy the technology and destroy the new guy. The author is claiming this isn’t true and that real innovation nearly always goes unnoticed. Disruptive innovations threaten standing cash cows, and large companies choose to ignore them as to not undermine their current revenue. Until it’s too late, that is.
Jerry didn't seem to care. I was confused. I was showing him technology that extracted the maximum value from search traffic, and he didn't care? I couldn't tell whether I was explaining it badly, or he was just very poker faced.
I didn't realize the answer till later, after I went to work at Yahoo. It was neither of my guesses. The reason Yahoo didn't care about a technique that extracted the full value of traffic was that advertisers were already overpaying for it. If they merely extracted the actual value, they'd have made less.