Yes, the guy was actually telling me to rub the pixels "with medium pressure in a circular motion". I almost fell out of my chair laughing at that point, but figured that laughing wouldn't be the best thing I could do.
I know it sounds funny but it does work. I had a Planar monitor with 3 stuck/dead pixels and fixed them all with a rub they kept on working till I got rid of the monitor. Your just fixing a poor connection when you do it.