What's Product Registration for?

D

Dario D.

Gawd
Joined
Dec 8, 2004
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Does anyone know what the real purpose of product registration is? (such as for hardware, and some games/programs) Google turns up nothing on this.

I can't figure out why some companies are so eager to have you register your products, to the point of saying you'll get "great benefits" if you do. (right... great benefits) It always just comes across as annoying... especially when they add Registration links to your desktop/start menu, or, even worse, make a launcher autostart with Windows.

I know they have a use for registration, but I don't know what it is.
 
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the reason for product registrations is if they have a long term warranty on it.. so if you buy something with a lifetime warranty.. you better register it because a lot of companies put a 1 year limit on the product.. if its bought and not registered within the 1 year then the warranty is void..

as for games.. lately i havent seen to many of them using the old register exe crap.. most have just been part of the game.. when you install or start the game it asks you to register.. back in the day it use to be the norm to use an external registration program after installing the game.. but registration wise it games it allows the company to record how many copies were bought and it also allows you to get update notifications in your email.. stuff like that.. it really depends on the game..
 
I think the OP is asking about what ulterior motive they have. What do THEY get out of our registrations.
I'm not sure myself, since I think most times they swear not to provide your info to third party advertisers.... or do they?
 
what they get out of it is by you sending them your email address so they can send you email notifications of new games they are releasing in hopes of you buying them.. e.g. legal email spamming.. :p
 
Product registration for games, hardware, vacuum cleaners, washers, dryers, and just about everything else, has been around since long, long, b4 most people had internet. It is about marketing, and just about always is, has been, and will be. They simply want to know who their current customers are, and gather info about them, so they can better figure out how to market their products to them. There is little to nothing more to it than that. Even when the less palatable vendors turn around and sell that data to third parties, is about marketing and targeting ads.

Warranties, coupons, rebates, etc. are some of the ways they get you to fill in the product registrations.
 
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