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New data suggests that there is some serious demand for VR content: downloads of games and apps from the App Store and Google Play grew 276% YoY, totaling 226 million. These numbers will only continue to grow, as the future sees increased adoption of smartphone-powered VR headsets, more willing VR developers, and more marketing from VR vendors such as Google. Some think that we will even see a killer app this year that will truly put VR in the limelight, like what Pokémon Go did for AR.
As with traditional mobile apps, games represented the largest category of VR apps, at 56% of total downloads. That was followed by entertainment apps with 17%, and photo and video apps with 10%. Of note is the large volume of VR apps from the App Store, notwithstanding Apple’s lack of a headset. App Store downloads increased 727% in 2016, while Google Play downloads grew 424% YoY. Download growth will likely continue through 2017, Sensor Tower notes.
As with traditional mobile apps, games represented the largest category of VR apps, at 56% of total downloads. That was followed by entertainment apps with 17%, and photo and video apps with 10%. Of note is the large volume of VR apps from the App Store, notwithstanding Apple’s lack of a headset. App Store downloads increased 727% in 2016, while Google Play downloads grew 424% YoY. Download growth will likely continue through 2017, Sensor Tower notes.