Viacom Moves On Without YouTube

[HardOCP News]

It would seem that Viacom isn’t losing any sleep over the fallout with YouTube. The company plans to offer embed code to fans of shows like The Colbert Report and The Daily Show so that they can post the videos on their MySpace page or blogs.

The company recently began offering so-called embed code that allows fans of popular programs such as the The Daily Show and The Colbert Report to post clips to their MySpace.com pages or blogs. That embed code duplicates one of the more popular features of YouTube: the ability to easily post videos on other Web sites and blogs.

 

[Ockie]

Ironic, so their whole move wasn't about "piracy", it was simply the fact that they want to do what youtube is doing.

 

[aramis]

Interesting. From the article:

"YouTube throws down the gauntlet for any television network or content producer to ask, 'Why is it better for people to consume our video on YouTube rather than my site?'" Erik Flannigan, senior vice president of digital media for Comedy Central, said Thursday during an interview with CNET News.com.

I dunno, things like bandwidth and greater visibility?

In all seriousness being able to control the distribution of their copyrighted material and to disseminate it how they see fit is probably the biggest plus for them.