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Can't dump ,
He is a very capable engineer, he got locked into a situation that was done by people before him.
But any case yeah the rest of what ya stated was right.
AMD needs to focus on today, and not tomorrow, features don't matter when there is no adoption rate because the product doesn't sell well.
Funny thing about it is, when ya see marketing talking about "new features" before they start talking about performance, well shit hit the fan already. When ya start seeing, this features gives this much amount of performance over an unknown generation lol, Shit hit the fan already. That's why I said that word cloud back a year ago wasn't anything special cause I thought they were talking about pre Polaris architecture, and they were.
Then what does he needs to be successful? That's the unknown question because I feel even if they had 5 billion extra for R&D right now, they will continue to engineer features that doesn't have anything to do with gaming performance.
Maybe the need to take a page out of Nvidia's book. Remove all computing features such as double precision from AMD gaming cards. Strip it down.
I'm not a chip engineer or understand thermodynamics, but I would think less heat, less power usage coming from electric loads that don't matter for gaming, will result in more headroom for performance.
They will with Navi which is rumor to be a MCM design, but we know that Nvidia is planning their own MCM design post Volta though the question will be who is leading the way between AMD and Nvidia when it comes to MCM.
While it seems a little foolish to hop on the "wait and see" bandwagon, to be honest anything at 1080 performance and similar price is just fine for me. Heat and power are a whatever... As a hotrodder its cool to me that my Ls1 can drink the fuel, the performance makes up for it... are there more efficient platforms out there? sure! some of them can even make more power. My fx9370 and 290 combo did very well for me, it ate power and made heat....It also provided more than enough performance in the vast majority of gaming and medium workload tasks i asked of it. Bad comparo? Sure! Im a pro mechanic, not a tech guy. Too bad you cant toss a camshaft and port job into a silicon thinking bucket with billions of switchymabobs.
Would like to go 4k on the next build, and if vega gaming can run with 1080 i may stick on the amd side of things. If not, a 1080 is a monster of a card and will do just fine. I like amd, but am not a blind fanboy. I switched to ati/amd after 3dfx died during my highschool days--at the price i could afford, the ati gave a bit more horsepower vs the comparable nvidia on the shelves at the time. If they cant provide in the higher end 4k bracket...well, it will be cool to finally try a good nvidia.
Instead of AMD making a chip that is fast for today's games, that want to include features that may matter five years from now.
All that extra crap slows down development and complicates driver support. Dump HBM, GCN, infinity fabric, whatever other complicated nonsense Koduri is thinking of and just make a video card for right now.
Introduce features when they matter. The DX12 optimization on AMD didn't matter because DX12 sucks as a whole. They thought making cheap-ass cards with DX12 optimization was going to save them.
Or just dump Koduri, sell mobile/console/mid-range chips until you can find the right leader. He can't stand in Jensen Huang's shadow.
... she bends and looks at the profile "it's ****** curved!!"
That's incredibly stupid from a project management POV. Predicting what features are needed 5 years ahead is incredible risk.
Nvidia learnt a lot from Fermi. They stagger their product development into timeframes closely fitting a product refresh, gradually introducing new features and allowing it to be adopted, while researching new ones.
Though to be honest I don't think much of the software Nvidia had developed the past 2 product cycles have been well received. At best it's been lukewarm. But it seems to force AMD to play catch up just to tick enough boxes, while reducing manpower for actual chip development.
The only ones worth mentioning are SMP, Tile-based rendering and color compression. The rest are pretty meh, to be honest. With VR dying down, I don't see a need for AMD to even attempt SMP. Just get playable latencies for the 1% that uses VR. Tile-based rendering is a pretty massive advantage that AMD needs to get even with, as well. They're also quite behind on color compression, kinda forcing them to use bigger busses/higher cost memory techs just to be even. And it looks like Vega is quite bandwidth starved.
AMD is lagging quite far behind, but panicking and rushing everything is the worst way to go.
Kinda curious, but could we be seeing the biggest fail in video card history? There were some real turds in the past, like the FX 5800, but this seems worse. Over a year late, sucking 2x the power, but still slower. The only shoe left to drop is the price.
Naw Nvidia's FX series and AMD's 2900 series to me still are the biggest failures.
That is certainly true that Navi may still use GCN, it was just a guess on my part that Navi based on the rumor mill that Navi may use MCM.Where does anything say Navi won't use GCN architecture. MCM is just breaking the current design into more chips, which won't improve performance. MCM GCN won't beat NVidia any more than Crossfire GCN on a card has.
AMD needs a fundamental leap in it's base technology and it seems like they are out of ideas.
I think the 2900XT was more of a flop than the FX5800. The FX5800 was salvaged somewhat with the 5950 and the performance while subpar, still gave you some decent increases over the GF4's. The really great thing about the 5800 was the fan, where the push pull part of the shroud was placed right next to each other, so it could recycle its own air.
The 2900XT was so bad that AMD took it off the shelves and tried to dump them into OEM's, which I think most told them to shove off. Remember how long it was? lol it had to have that extra fan that hung off the end of it, some of the OEM's had the one with the grip bar so you could install/uninstall it.
I had a 2900xt. But I won it at a LAN party. I used it for a year and gave it to a friend.
Yeah 2900xt was bad, it was hyped up to be the most amazing thing ever yet when it launched ati at the time had a big "value" campaign plastered all over it. It was 8800gts performance while sucking more power than the 8800gtx and was several months late irrc. Its a similar thing they done with polaris, it was meant to be much better performer but was hampered by clock speeds so amd started all this "disruptive product" bollocks like that's what it was intended to be from the start.
Presumably these, xtx iterations apparently.
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The standard heatsink on the retail 2900 xt was ok for what it was, not sure why they went mental with that longer one for the "xtx". I mean the overall size minus the bracket doesn't look too dissimilar to the 2900xt.
how so?
1060 didn't have FE but nvidia model was $50 more expensive then regular retail price. Very similar to FE. I don't believe they called it FE if I remember correctly. 1060 launch price was 249.99 for 6gb but nvidia edition has been 299.99 till this day. So sort of like founders edition.Cause there was no higher cost FE for the 1060, or the 1080 TI, it really got some bad press.
1060 didn't have FE but nvidia model was $50 more expensive then regular retail price. Very similar to FE. I don't believe they called it FE if I remember correctly. 1060 launch price was 249.99 for 6gb but nvidia edition has been 299.99 till this day. So sort of like founders edition.
That's because they have history of showing numbers that were insulting to IQ of any hardware enthusiast and their PR is targeted at people who like to visit r/AMD.
Both Companies are guilty of doing this. There have been many cases from both sides of numbers been quoted been best case scenarios in very specific situations. The Nvidia wonder driver for Kepler as an example or are you forgetting the 970 fiasco?
Point is, that anyone with any IQ shouldn't believe marketing numbers from either side.
nV doesn't do things like poor Volta. They also haven't compared to AMD products for quite some time well they did with the gtx 1060, but still, it did come out where they said it would.
The ONLY time nV cherry picked was when they were down, the same thing AMD does ALL THE TIME. Its easy to read AMD though, if they aren't chest pumping, there are problem areas with their products.
Well, I did guess that you would reply to defend Nvidia, rather than accept my point that you shouldn't believe marketing number from any company. Good job.
970 was more product flaw than marketing. 970 still gives the best performance value at that price for most people and the 3.5gb not changing performance or comparison, until the news came out. Would putting a 3.5gb up front affect the sales? Unlikely.Both Companies are guilty of doing this. There have been many cases from both sides of numbers been quoted been best case scenarios in very specific situations. The Nvidia wonder driver for Kepler as an example or are you forgetting the 970 fiasco?
Point is, that anyone with any IQ shouldn't believe marketing numbers from either side.
Both Companies are guilty of doing this. There have been many cases from both sides of numbers been quoted been best case scenarios in very specific situations. The Nvidia wonder driver for Kepler as an example or are you forgetting the 970 fiasco?
Point is, that anyone with any IQ shouldn't believe marketing numbers from either side.
I don't believe any marketing by principle but in last few years when Nvidia presentation promised 20% increase then reviews after launch showed around 20% gains across the board while AMD showed stuff like 2x480 in Ashes...
970 I didn't really care since I buy for what I see in professional tests not specification itself plus I bought it after 3,5GB was known.
Nvidia once had some kind of driver release that showed something like a 70% bump in performance in the slides for it, from what i remember it was basically enabling sli for a game that had no support for it and thats where they got the number from. So yes, they both talk complete and utter shite about performance, they cherry-pick scenarios that give them the best numbers and then ramble on about it like its the case for all instances in the title in question.
what a long post saying absolutely nothing, only your total love for Nvidia, and yet does not change anything or make anything that I have said wrong.
You should not buy a card from AMD or Nvidia based on their marketing. Wait until proper reviews come out. Anybody who buys a card based on Marketing slides from either company is an idiot.
You and I might not, can't say that about many other people, was on facebook the other day, and guy bought a FX series CPU thinking it was Ryzen.
See the the difference between us and others?
Marketing works on the weak, uneducated minds, and look at AMD's async marketing, still have so many people thinking that way. That is bad marketing, it uses peoples weakness because their products are crap, that is the only way they can sell their products right now, out right fooling people into believing BS.
Marketing is used to hide the fact the products are inferior. When a product is good, there is no need to market, just show that its better and in this market you are set.
There are no need for graphs that are skewed or cherry picked.
You can't say anything other then BS that's why you just made it personal, can't use facts in your statements shouldn't post man. Simple.
nV's marketing is way ahead of AMD because their products are that much better.
If you can't accept that, then go buy a Vega FE right now and save the trouble of waiting for RX. Oh who needs marketing? So far what AMD has shown seems to be real. 1080 gaming performance and better productivity performance than Titan X right? Its real there is nothing fake about it. Its good marketing. How many people are still saying "it's not a gaming card though!" That's AMD's marketing working for them. Its bad though, cause its going to back fire when RX is released and the reality is RX is the same as FE for the most part.
Marketing 101, you don't make promises you can't keep. AMD promised RX will be faster than FE in games, it will be, but not by much and being so little, its going to really cause major disappointment.
Marketing's JOB is to set expectations and to sell products. Not to bloat their own ego and create disappointment at the end.
How many fuckin times have we seen AMD do this? Count them for me I'll give you till midnight tonight. Then if you don't, I'll write them out for you. Just go through ever single launch they have ever done, you will see it started after A64 and never stopped, almost ever single one of their products came out the same way when it came to marketing. Lots of hot air and promises that never materialize.