, it did nothing for them, no marketshare gain, they were in the red at that point too. That was not their goal with the 7970, they wanted to be back at the top end and compete at the top end with that card, they even stated it not once or or twice, many times, and how proudly they did it by saying how large their die size was too.
What they told the press doesn't matter. The card made all the internal sales numbers. It did exactly what they thought it would within a very small percentage. My point was , they knew it would sell regardless of perf/watt, they forecast it and nailed it dead on. Whatever spiel they gave out to the masses doesn't matter a lick.
Again, I'm sorry it disappointed you, it didn't disappoint AMD really. Oh sure, when a company releases a new product they hope it will blow away any sales forecasts they made, every VP prays it does for the sake of their bonuses, but that's just the lottery aspect. Sometimes it hits.
They stated what a whopping success Polaris would be many times too, if you bought that story, I have a bridge to sell you. It seems they scraped up their forecast numbers by dumping silicon on partners that would be just fine for the 580 launch to do this, but they did it.
Don't shoot the messenger. AMD aims low, you aim high.