Well, don't know how much you traveled during that time, but it was meant to push a few triggers . I personally think this was a complete failure on Valve as many have stated they aren't properly vetting the software on their platform. Steam has become the DD platform that is about nothing more than profit.Remember how everyone fell apart with the call of duty scene of shooting in the airport
so just to contradict myself I wouldn't be shocked if this was intended because we are all talking about Steam... I worked in marketing for many years and this would be a win even with the bad pub. Assuming they can claim they are cleaning it up and it takes, it's a win socially and platform wise... well why not allow it for a few days it'll go away? I have to imagine they have a pretty high end marketing department who could convince management they could clean this up.