The UK is doubling down on its efforts to steer people away from piracy at an early age. Cartoons that “educate kids on key intellectual property issues, including illegal downloading” are now being integrated into school curriculum for children as young as five. Critics say that this is dangerous, as it is merely simplifying the complexities of copyright law. Jim Killock, director of the Open Rights Group, notes that the campaign is a bit extreme at points. “Infringing copyright is a bad thing, but it is not the same as physical theft. Many children will guess that making a copy is not the same as making off with the local store’s chocolate bars,” he says.