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This is the Red Cross. They're a big enough and high-profile organization that none of their public statements on these kinds of things are spontaneous.
It was simply, "In a game about modern real war simulation, we think killing civilians should have penalties that are related to modern real war laws".
They're not talking about killing civilians. They're talking about shooting targets in a video game. That's the difference. Nothing that happens in video games is of concern to the Red Cross as an organization. They deal with real-life tragedy. They're speaking up now because a high-profile title just released and is generating a lot of media buzz, and they want to catch the wave of condemnation for the purposes of appearing morally superior.
It also isn't the first time.
I'd like it if people were punished in WoW for coming into an opposing faction town and killing all the non-combat NPCs. Sure, they could kill guards all day, but what's the use in killing the quest givers and vendors? That's just mean.
I appreciate the argument of reality v fiction/fantasy - we (typically - gonna overgeneralize here) play games to satisfy the escapist impulse i.e. the fact that life is not always rosy (along with dysfunctional governments, families, jerkbags, douchebags, et cetera). So I don't have an objection to games that don't have these mechanics - if you don't want to put it in, nobody should be able to force you to. If you actually want to, go for it - by the same token, you are free to express your own artistic vision (and have it enjoyed in turn). As some have pointed out, there is actually a portion of the market that might pay to follow you down that rabbit hole (but please, no deliberate war crime simulations... unless you're artfully making a point somehow)... but I'm getting off track.
I guess the main rub is this: we're essentially on the topic of freedom of expression. The Red Cross probably pulled this out (again) because they feel as though they are being ignored (i.e. there's no such thing as bad press, especially when it's free). However, they have about as much sway with the studios as the Green party has in national elections (well, at least in the USA), but people are incensed because they sound like they want to encroach on your freedoms to make and/or enjoy games. They might have been misguided in their approach, but you have to understand there's a certain desperation behind it.
The Red Cross can't force developers to put you on trial. However, I would actually like to see a creative response to this from developers and, of course, from the gamers who help decide what games succeed or fail.
I've collected over a couple of million dollars in video games. I want the red cross to pay it. I'd like to make it clear that my time is valuable and I should be compensated.
I get it, its a way to protect dummies used in training.
Perhaps the military should stop using effigies and use real people instead...
oh wait!
How about a force feedback body suit so that game players can really get shot, then when you die in game you really die.
Then we can continue to play war games without guilt, the penalty is the same for both sides.
Of course you'd need a medic nearby just in case you could be saved, and a hospital on standby.
This is going to get expensive.