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NVIDIA To "Simplify" Product Range

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NVIDIA’s VP of Content Business Development recently told Gameindustry.biz that the company’s current range of products is over complicated and too confusing for the average consumer. Apparently the plan is to “simplify” their products to appeal to a broader audience.

"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained. "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem," he added.
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I got it, how about changing the name to GeFast. Then you could have the GeFast, the GeFaster, the GeFastest and the GeFastest X2. Then there would be no mistake which one was faster.
 
I also found their naming conventions confusing and it made it difficult to explain to new users... but this is what happens when you let marketing and sales take over.
 
that's 2bad, i was looking forward to every single sequel # from GeForce 10,000 through 19,999 differentiated by xt, xtx XXX and pro turbo X-powered hee bee gee bee.

let's hope ATI reforms their names as well.
 
Steve said:
I got it, how about changing the name to GeFast. Then you could have the GeFast, the GeFaster, the GeFastest and the GeFastest X2. Then there would be no mistake which one was faster.
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:D:D
 
It's about time. I was just remembering back to the time when the biggest choice in a new product line was deciding between an 8MB or 12MB Voodoo2. 4MB extra sure was some "Black Magic". :p
 
Car manufacturers should do that too :p
LX
SE
SL
XE
XL
XLT
GXE
GL
GLE
GLX
 
S0m30n3 said:
Car manufacturers should do that too :p
LX
SE
SL
XE
XL
XLT
GXE
GL
GLE
GLX
Click to expand...

Card manufacturers already do that:

XE
XT
XL
XTX
X2
GT
GTX
GTS
GS
GT OC
GTX OC
GTX OC2
GX2
Pro
HD
LE
SLI

9800 from 4 years ago
9800 from 4 minutes ago


....oh, you said CARS...my bad ;)
 
whats so confusing about:

LE, GS, GT, GTS, XT, XTX, ZT, Ultra, Pro, VE, GTX, SE, XXX, GTO, GX2, GSO, KO, Ultra Extreme, XL, and not to mention.... (not all of those are nvidia only mind you)


they have: 8400, 8500, 8600, and 8800s all with 5 different versions for each coming with 3 different levels of ram for each model.


They have every five dollar price range filled with a new card with a new number or ending letters.
 
About goddamned time! Their product portfolio looks like those last few minutes of a bender before you pass out.
 
They just need to invent product names which scale approximate power of the card with the naming convention.

If you release an initial 9800 and 9600, then later make a more powerful card, then call it 9900. If you make one faster than the 9600 but not as fast as the 9800 then call it the 9700. The scale of the numbers give people a broad idea of the power of the cards relative to one another.

When the whole technology refresh happens and you hit the market start with a new series geforce 10 or 10,000.
 
This should be a "no duh". Their 8800 series really ruined the entire naming convention.
 
JediFonger said:
that's 2bad, i was looking forward to every single sequel # from GeForce 10,000 through 19,999 differentiated by xt, xtx XXX and pro turbo X-powered hee bee gee bee.

let's hope ATI reforms their names as well.
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3870>3850>3690>3650 >3470>3450>3200>3100 ;)
probably why nvidia is following suit. (not sure if all of those are still in production, pulled model numbers from wiki)
 
The numbers and letters aren't too confusing. It's the knowing which budget ones are slower than last gen's gaming one. I don't want to spend $125 on a budget card and find out that last gen's best card's price is reduced to $125 too and is faster.
 
They should go back to the TNT naming scheme.

TNT
TNT 2
TNT 2 Ultra

and now they can call it

TNT 8
TNT 8 GT
TNT 8 GTS
TNT 8 GTX
TNT 8 GTRSTUVWXYZ
 
Its Simple Really.

Have a 5 Digit Numbering Scheme.

XX-YY-Z

XX- Generational Number
YY- Performance Variant
Z - Sub Variant

10850 = "10" Series, 85 Performance, 0 - 512mb Model
10655 = "10" Series, 65 Mainstream, 5 - 512mb Model
10650 = "10" Series, 65 Mainstream, 0 - 256mb Model
 
TheBluePill said:
Its Simple Really.

Have a 5 Digit Numbering Scheme.

XX-YY-Z

XX- Generational Number
YY- Performance Variant
Z - Sub Variant

10850 = "10" Series, 85 Performance, 0 - 512mb Model
10655 = "10" Series, 65 Mainstream, 5 - 512mb Model
10650 = "10" Series, 65 Mainstream, 0 - 256mb Model
Click to expand...

That would make tooo much sense :)
 
It's more than just the namings, reduce the number of cards being offered.

They should seriously trim thier offerings. They should have ONE -50$ card, have ONE - 150$ card, have ONE 300$ card, and have ONE 500 or 600$ card. Maybe that would even be too much.

I.e. trim the model line to the following
some low end card about 1/2 the power of a 9600GT (I don't keep up with the low end stuff)
9600GT or the 8800GT
9800GTX
9800GX2

You should NOT have 2 cards be within 20% preformance of each other. 9600GT and the 9800GTX should be as close on preformance as any two cards. You should only have ONE memory size per card.

You should require that retailers stop selling older generation cards even if it means having to buy them back from the retailers.

There should not be a line of graphics cards on the wall at Fry's that has 200 diffrent models some being 5+ years old.
 
KrylonArt said:
They need to adopt the BMW naming convention like Intel did.
Click to expand...

I think Intel started in that direction and now they are running off again with various letters.

I must say, I do love the BMW naming conventions :)
 
vengence said:
It's more than just the namings, reduce the number of cards being offered.

They should seriously trim thier offerings. They should have ONE -50$ card, have ONE - 150$ card, have ONE 300$ card, and have ONE 500 or 600$ card. Maybe that would even be too much.

I.e. trim the model line to the following
some low end card about 1/2 the power of a 9600GT (I don't keep up with the low end stuff)
9600GT or the 8800GT
9800GTX
9800GX2

You should NOT have 2 cards be within 20% preformance of each other. 9600GT and the 9800GTX should be as close on preformance as any two cards. You should only have ONE memory size per card.

You should require that retailers stop selling older generation cards even if it means having to buy them back from the retailers.

There should not be a line of graphics cards on the wall at Fry's that has 200 diffrent models some being 5+ years old.
Click to expand...

Doesn't it ALREADY feel like everyone is Q6600/8800GT'd? That's fucking boring man.
 
JediFonger said:
that's 2bad, i was looking forward to every single sequel # from GeForce 10,000 through 19,999 differentiated by xt, xtx XXX and pro turbo X-powered hee bee gee bee.

let's hope ATI reforms their names as well.
Click to expand...

ati is pretty simple right now are they not? 3850 / 3870 / 3870X2 ?

wonder how much credit this guy will get for this idea when it prob read all the [H] users complaining about this crap, and those are people who know the G series name and they arent okaywith it
 
you know, no corporation i know ever comes out with 1,2,3,4,5,etc.

if my first product, i'd simply call it "1", then the next best thing would be 2, etc. i
 
Not to really get into this, but why am I going to spend $500 on a video card again? WIth less and less games coming out, and EA pulling crap like making games re-validate every 10 days, I see PC gaming becoming even more niche than it is now.

Fewer and fewer games means fewer and fewer video card buyers.

My .02
 
You Recon they are going to make another "Brand name" for the low end parts, Ala "Celeron" or "Sempron"..
??
 
The 8800GTX is still the best card above the 9800gtx. Also the buying price is more for it aswell. But as the [H] testing has shown.. it's only worth getting the 9800gtx if you don't already own the 8800 series :p
 
Timbowens said:
Not to really get into this, but why am I going to spend $500 on a video card again? WIth less and less games coming out, and EA pulling crap like making games re-validate every 10 days, I see PC gaming becoming even more niche than it is now.

Fewer and fewer games means fewer and fewer video card buyers.

My .02
Click to expand...
lots of games coming out, just how many are worth buying, what you may hate someone else may love.
 
Good. The introduction of the 8800GT really screwed things up there. So it was faster than the 8800GTS 640MB cards, but then the 8800GTS 512MB cards which came out soon after were even faster than the 8800GT. But your average consumer (or even enthusiast who doesn't keep up all the time) will just assume that the older 8800 GTS with 640MB of RAM will be the better option since it has more onboard memory, right?

And now we're in a situation where the 8800GT is faster than the 9600GT, and again, your average consumer will probably assume that the 9600GT is faster due to its higher number.

Yeah, they need to fix their naming scheme STAT.
 
I thought confusing their customers was part of their business strategy, not an accident that needs to be corrected.
 
JediFonger said:
you know, no corporation i know ever comes out with 1,2,3,4,5,etc.

if my first product, i'd simply call it "1", then the next best thing would be 2, etc. i
Click to expand...

Amen. Life was easier with the TNT, TNT 2. GeForce, Geforce 2...

Go back to that. Just use the number of the generation, and a descriptive word instead of the greek code.

I could interpret GeForce 10 Standard, vs. GeForce 10 Ultimate, vs GeForce 10 Budget, versions. These kids today, what with all their numbers and letters...GET OFFA MY LAWN.
 
Since Nvidia owns 3DFX's assets, why not bring back the Voodoo? Call them Voodoo Lite (9600), Voodoo Standard (9800GT), Voodoo Max (9800GTX), Voodoo Extreme (9800GX2), and VooDoo HD (for the HTPC brand). Bringin' back the old school!
 
vengence said:
You should only have ONE memory size per card.
Click to expand...

I agree with most of what you said... but this I've gotta disagree with.

For the guy gaming at 1024x768, he can get a lot more performance for his $ by going for a higher-end GPU with less video ram. More than 256/320 megs? Wasted.
 
I think it would be ideal if there were only one model per segment for the low-end, mid-range and high-end. Maybe even have other OEM only models as required by customers. The artificial segmentation is pretty dumb when the underlying chip specs are identical: 7600GS vs 7600GT, X1600Pro vs XT, etc. The cards are within a couple of dollars of each others' manufacturing cost. It's like an arms race that got out of control.

Completely simplifying selection won't happen because there's the problem of sometimes very long overlap periods where old cards stick around a generation, two or longer. There would still be many cards available per manufacturer at any time given 6-9 month refreshes.

And the bigger problem is that each segment uses a different core. Unlike chips in the olden days that were scrapped due to defects, it makes sense for the makers to recover defective chips if possible by disabling units. Probably for that reason we'll always see LE/GT/Pro versions of mid-range and high-end cards.
 
Sorry don't know how to quote using my cell (RAZR), I really like response #34 idea, but that one would be way too easy.
 
If by "simplify", they mean reduce and maintain a consistent naming policy on every card, then I'm all for it. Their current naming system is to complex. You can't tell by just the name of the card, what's better, unless you really know your stuff.
 
Khanmots said:
I agree with most of what you said... but this I've gotta disagree with.

For the guy gaming at 1024x768, he can get a lot more performance for his $ by going for a higher-end GPU with less video ram. More than 256/320 megs? Wasted.
Click to expand...

That is my point though. Stop trying to sell cards that are designed to play on everything. Design cards more towards a specific resolution. Very few people are going to sped 400$ on a 24" monitor and then crap out and not spend more than a 100$ on thier video cards.

The average user doesn't know how much ram they need anyways. I'm sick of asking people what kind of graphics card they have and them telling me oh, I've got a 512MB. "How fast is your car?" "Oh, it's a 6 speed manual":confused:
 
If they are trying to appeal to most users they should go with this:

Small
Medium
Large

or maybe add the year to as well

Small 07
Large 08
Medium 06
 
vengence said:
That is my point though. Stop trying to sell cards that are designed to play on everything. Design cards more towards a specific resolution. Very few people are going to sped 400$ on a 24" monitor and then crap out and not spend more than a 100$ on thier video cards.

The average user doesn't know how much ram they need anyways. I'm sick of asking people what kind of graphics card they have and them telling me oh, I've got a 512MB. "How fast is your car?" "Oh, it's a 6 speed manual":confused:
Click to expand...

But what about the people that want to play CoD4 on thier 17 or 19" LCD? Why should they be stuck paying for the extra 256 megs of ram they're not going to use? If they only have $150 have that 8800GT 256meg available... don't make them spend $50 more to get the same performance from the 512meg flavor.

To make it simple for the plebians... why not have 2 or 3 standard suffixes? Maybe N,H,U for Normal res, High Res, Ultra Res. Then have a chart on the back listing which resolutions N, H, and U correspond to... and a note explaining (in simple speak) that resolution is linked to need for video memory, and that too much is worthless.

In any case... lets stop diluting this thread, we can discuss this over some beers friday night if you want :p
 
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