Doesn't seem like people really talk about it much. Guess that means it's either that good or that bad. I've had a Westy 37" for a week now and am considering downsizing to the 2707 for a little less brightness and a few more pixels. The Westy is nice, no doubt, but for the same money the 2707 might be a better fit for me. Hate the thought of downsizing, though.