I read this on John Dvorak's Blog, pretty interesting stuff considering I haven't heard anything about it.
Two or three things emerged from the event that are worth reporting. The most interesting was told to me by one of the strategists at the company. These new chips have new instructions. This hasnt been widely reported but the instructions will be rolled out probably in the next month under what I suspect will be a copyrighted moniker, MEDIA BOOST. And yes they are aimed at the consumer electronics side of things. Im told that as fast as these new chips work with codecs, using the new instructions can increase the effectiveness by at least another 15-percent. Im sure these new instructions will be documented by the hackers sooner than later.