You know, i wouldn't be surprised if they are paving the way for monthly subscription online play just like WoW. I mean besides DLC and all the other "goodies". You want to play our new shiny Modern Warfare 3? "We're going to go out of our way to make it a great experience for our PC users with just a few minor changes, like 70 bucks for the game, and only 15 bucks a month to play online, believe me, IW.net is going to be worth it. You wouldn't want it any other way"