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Microsoft Launches 'PlayReady' DRM System

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Microsoft has launched a new digital rights management system called PlayReady that will allow people to share protected pieces of content between mobile phones, PCs and other devices.

Chadd Knowlton, general manager for content access and protection at Microsoft, explained that PlayReady is based on a system of virtual environments called "domains." People can register multiple devices within their domain. If a mobile operator, Internet service provider or broadcaster has registered with PlayReady, their customers can purchase content through the system and then transfer it to other domain-registered devices. Alternatively, a user could download the content multiple times to each device.
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{QUOTE]It has already attracted some industry support, with Verizon, Telefonica and O2 all signing up as partners.[/QUOTE] NOOOOO, not Verizon!

When will people learn that DRM just doesn't work. People don't want it. Ever hear of fair-use?
 
The first thing I do with DRM content is strip the DRM out of it. :p
 
Surprised no one has thought of this yet but...

D.R.M. = Doesn't Really Matter... now does it? :p
 
Wow. They had PlaysForSure, then the Zune DRM, and now this? Far from attempting to take over as much of the market as possible, Microsoft seem bent on fracturing it. How can companies be expected to partner with Microsoft if history indicates that Microsoft will abandon them at a whim?
 
protias said:
When will people learn that DRM just doesn't work. People don't want it. Ever hear of fair-use?
Click to expand...

DRM works beautifully against all the non-enthusiasts. Can you imagine how much MORE rampant pirating would be if you could just insert a DVD and make a direct burn of it like you could with CD's?

I can walk around asking people and I guarantee you 1 in 100 know that you have to decrypt, rip, compress, and then burn in some format that probably won't even play in 50% of the dvd players out there.

DRM doesn't have to be foolproof or 100% effective.

The end result of DRM only needs to have made doing something a pain in the ass. No one's going to burn 15 protected songs at a time into a WAV CD then re-rip it to get it unprotected... Which means DRM wins. It doesn't win against enthusiasts, but it wins against Joe iPod Schmoe.
 
Exactly. DRM screws with the people who pay for the crap, not those who haxx0r it. I'm glad my cellphone now has a condom on it. Always use protection.
 
mdameron said:
DRM doesn't have to be foolproof or 100% effective.

The end result of DRM only needs to have made doing something a pain in the ass. No one's going to burn 15 protected songs at a time into a WAV CD then re-rip it to get it unprotected... Which means DRM wins. It doesn't win against enthusiasts, but it wins against Joe iPod Schmoe.
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DRM doesn't really prevent people from pirating songs/movies/software. Instead, it merely prevents people from stripping the DRM from the legitimately-purchased product. In other words, DRM only really protects itself. It encourages people not to try to strip DRM in order to 'liberate' what they've bought. A few people might just stop at that point, but a lot of people will simply turn to the next best source. And that source is usually illegal.
 
What I find funny is that you are not allowed to share or pirate. However, if you have a DRM system and the same software from the vendor, you are allowed to share it with whoever you want to (Like the Microsoft Zune sharing with people around you).


Kinda sounds contradicting... you are not allowed to share unless if you use our method of sharing.

Makes me wonder, sharing is only legal if you can put coinage into the pocket of the corporate pigs.
 
mdameron said:
I can walk around asking people and I guarantee you 1 in 100 know that you have to decrypt, rip, compress, and then burn in some format that probably won't even play in 50% of the dvd players out there.
Click to expand...

So I guess you have never heard of AnyDVD or DVDdecrypter.

I do not redistribute movies in any way. But I do back them up. I have a 3 year old "Captain Destructo" kid and I only want to buy the Pixar movies ONCE.

Why does DRM need to get in the way of this perfectly reasonable use of backup?
 
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