Cool, at least now I understand what separates this one from some of the others. The key cap quality thing was completely obvious to me --- my rubber dome keyboard had keys MUCH more solid than these. Not to exaggerate, but they feel *slightly* thicker than "paper thin".
Personally, I've been considering Max Keyboard Nighthawk X9 (Cherry MX Red) but what's kind of worrying me is that I read:
I don't know if that means they use the same keycaps and leave off the stabilizers as well (something I'll need to look into), but either way, it's considerably more expensive than something like CM Storm Quickfire Pro (Cherry MX Black) which was on sale for like ~$50 shipped a few days ago. I *almost* jumped on that deal... Kind of torn.
There are also differences in keyboard feel which arise from plate mounting vs. PCB mounting of the switches. I prefer plate mounted but too each their own on that. The Razer Black Widow, Das Keyboard and QuickFire Rapid are all plate mounted if I recall correctly, so the difference in feel is just the stabilizers and the key caps themselves.
Manufacturers work with whatever specifications they are given. Foxconn builds Intel and ASUS motherboards. They also built those god aweful NVIDIA reference 680i SLI boards which were total junk. If you bring them shit spec's and say "build that" they will. If you bring them a great design and tell them to build that, they will. That's what they do. Your product will only be as good as it's designs and specifications. It is also up to the company doing the contracting to ensure that the design is executed properly by not rubber stamping whatever the OEM does.