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In what is described as the largest virtual reality rollout in retail history, Macy’s and Ohio-based Marxent is rolling out virtual reality to nearly 100 stores by January 2019. Courtesy of a virtual reality helmet, customers will be able to “browse and visualize a much larger assortment of furniture than can typically be held in a physical space.”
The technology was piloted in three stores, and Macy's claimed that virtual reality in stores reduced returns to less than 2 percent of orders. Those tests show that VR customers also purchase 60 percent more because customers more accurately visualize their space and add more furnishings.
The technology was piloted in three stores, and Macy's claimed that virtual reality in stores reduced returns to less than 2 percent of orders. Those tests show that VR customers also purchase 60 percent more because customers more accurately visualize their space and add more furnishings.