Macy's Is Adding Virtual Reality to Nearly 100 Stores

Megalith

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In what is described as the largest virtual reality rollout in retail history, Macy’s and Ohio-based Marxent is rolling out virtual reality to nearly 100 stores by January 2019. Courtesy of a virtual reality helmet, customers will be able to “browse and visualize a much larger assortment of furniture than can typically be held in a physical space.”

The technology was piloted in three stores, and Macy's claimed that virtual reality in stores reduced returns to less than 2 percent of orders. Those tests show that VR customers also purchase 60 percent more because customers more accurately visualize their space and add more furnishings.
 
Interesting. I think Ikea might have something similar? I recall trying out an augmented reality app from them - you could visualize their products in your room/office.
 
Macy's is still in business? They closed the store near me (OTOH, the mall it's attached to is in a death spiral... Collin Creek Mall in Plano)
 
Macy's is still in business? They closed the store near me (OTOH, the mall it's attached to is in a death spiral... Collin Creek Mall in Plano)
Doing better than Sears at least. :\
 
Great, so I can see a couch and a chair but I can't sit in it. How will I know if I can tolerate sitting on it for more than 5 minutes? It'll be like my wife's shoes - bought for looks, not comfort.
 
Macy's is still in business? They closed the store near me (OTOH, the mall it's attached to is in a death spiral... Collin Creek Mall in Plano)

Yes, they are. Macy's is actually profitable. Typically profitable operations stay in business, just sayin'.

That being said, I'm not sure if adding VR is a good investment.
 
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