Hey Guys, I don't get on here much anymore but I thought I would consult with you guys about my perspective video card purchase. I currently have a GTX 570 and it's starting to get long in the tooth. I have been Nvidia since 1999. My first PC was a laptop and it had an ATI graphics card that I hated. Looking back on it, it obviously wasn't fair to blame ATI for the poor performance but I went Nvidia with my first tower and never considered ATI again. What has finally gotten me to come around is price/performance and the closed ecosystem that Nvidia staunchly maintains. I have been waiting for something like Free Sync to come around since the introduction of LCD monitors. I can't understand why it has taken a decade to finally get to variable refresh rate LCD monitors. Now to see Nvidia once again pushing a proprietary format with something I have desperately wanted for years is the last straw. I am going AMD to support the open Free Sync/Adaptive Sync standard. With that being said, I am looking at a 290x. I am only doing 1080p gaming for now but I shortly plan on going 1440p or maybe even 4k. I see a variety of 290x choices that vary in price by quite a bit. GTA V for PC is a motivating factor for me to upgrade at this time as well. GTA V is really going to suck up graphics memory so I figure 4GB should be my minimum. I see quite a few manufacturers that I have never purchased. I have been not only Nvidia for a while but also EVGA for their great customer service. I recognize Asus, XFX and Gigabyte on the AMD side but they don't seem to have the best reviews. Since these 290x cards do run warm I see the best reviews come from the cards with the best coolers. Cards from MSI with the Twin Frozr design and the Tri-X from Sapphire I see recommended a lot. They are also higher on the price range. Should I stick with those two options or should I consider VisionTek, Power Color, Diamond or some of the other no-names (at least in my mind). I worry about warranty and customer service.