Live Club- Sneaky, Sneaky Microsoft

[CreganTur]

I've gotten on the Live Club bandwagon lately- I mean, play games to win free stuff, what's not to love?

But I realized yesterday why Microsoft is doing this promotion...and it's really sneaky.

If you've played, then you know that entering answers in the games brings up a search result in MS Live Search in the bottom frame of the screen. Microsoft's doing this so that they can boost their search results so they can beat Google!

Sneaky, sneaky Bill Gates

 

[The Donut]

That, and if people click the sponsored results Microsoft gets additional PPC revenue.

They are in it to make money, after all.

 

[Arctic Fox]

What, they're trying to raise awareness of their search engine. It's called MARKETING. They've been doing this for a while:

http://arstechnica.com/journals/mic...nary-boosts-windows-live-searchs-market-share

But when it comes down to it, what's the search engine you bring up when you need something? Mine's still Google.

Fox

 

[Frosteh]

What does a few thousand searches from gamers mean vs the trillions of ones google gets...

 

[markt435]

What does a few thousand searches from gamers mean vs the trillions of ones google gets...

you get a prize and they don't? lol

i got a free zune

 

[Xerodeluxe]

you get a prize and they don't? lol

i got a free zune

Did you get it without cheating? Didn't think so...

 

[PornoSatan]

They're just sad their "search engine-fu" isn't as popular as Google. I can guess (and probably correctly) that they aren't doing it to beat Google though. I would call that nearly impossible at any time in the short term. Raise awareness? Perhaps