Intel Increases Brand Value for 2nd Consecutive Year

[HardOCP News]

For the second year in a row, Intel Corporation has increased its brand value by 4 percent and is ranked 14th on Interbrand’s 2016 Best Global Brands list. Interbrand’s annual ranking identifies the 100 best global brands by analyzing the many ways a brand benefits an organization. Intel’s rank was based on attributes that contribute to a brand’s cumulative value, including the company’s financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure earnings for the company.