Intel: A Core New Low

[inotocracy]

An interesting read if you've got time:

http://firingsquad.com/features/intel_core_new_low/

EDIT:

If the naming scheme is not the single most pathetic attempt at gaining an advantage over a competitor, I don’t know what is. Someone, anyone, please tell me what happened to the Intel of the mid-1990s. Back then, I was buying up every PC-related magazine at a prodigious rate for news and benchmarks of the Pentium and Pentium Pro. Not only had marketing convinced me they were going to be the Next Big Thing, but the reality was that they were the Next Big Thing. That Intel, the real Intel didn’t resort to desperate gimmicks like hijacking a common words for cheap attention – instead it pummeled its competition with better processors, newer features, and quality. Now? What’s Intel’s next great plan, to take Intel CEO Paul Otellini into a beauty salon, give him a makeover, dye his hair blond, dress him up in a revealing miniskirt and teach him how to bat his eyelashes suggestively?

 

[codegrinder]

cant wait to switch back to amd. m2 for me

Two: What’s the brand name of the new Intel chip, since Pentium is being dropped? “Core”. That’s right, Intel has made “Core” into a trademarked brand. One of the most common words used to describe a processor, and Intel hijacks it in a lame attempt at marketing exposure. That’s right, every time you ask for a “dual core” Athlon, Intel hopes that the resident idiot across the counter at the computer store will assume you mean “Intel Core Duo”. Perhaps they’re hoping to confuse search engines, or establish grounds for a lawsuit to keep AMD from advertising the Athlon X2 as “dual core”. I don’t know – quite honestly, the idiocy baffles me.

 

[perplex]

Another good example of people having too much time on their hands.

 

[StealthyFish]

You have to be serious... this guy isn't non-biased. In fact, he's gotta have something against intel, cause no one can right with that much bashing and that much AMD glory without being biased. I've noticed that Firing Squad has had a ton of Intel bashers who post up there. I wouldn't take that too seriuosly

 

[Down8]

This is exactly the type of chatter that happened when AMD adopted the XXXX+ naming scheme. Exactly.

If someone seriously plans on boycotting Intel for this, they need to boycott AMD, too. So what VIA CPU do you all plan on downgrading to?

-bZj

 

[empoy]

the writer is not a !!!!!!. he must have own a lot of AMD stocks

 

[pxc]

That's the most retarded opinion piece i have read in a while.

OMG Intel trademarked "core". No they didn't, junior. Intel trademarked "Core Solo" and "Core Duo". There is nothing preventing another company from advertising chips as dual core.

 

[LstBrunnenG]

I feel stupider for having read that article.

Intel could also have had dual-core before AMD, and possibly a superior implementation rather than the inferior design out now. Yet again, the company got held up by not wanting to undercut its glorious Itanium dreams for the future, rather than trying to lead the market. And yet again, they got burned for it by AMD.

He said it himself earlier in the article, you can't design a new architecture overnight. Intel knew Netburst was screwed, that's why Conroe exists. It's just slated to come out a year after AMD introduces the X2. Intel knew they needed to have their own offering. Thus, the Pentium D - which, ironically enough, may have made a Northwood C style comeback if the tales of 5 GHz on stock cooling with the 9xx series are true.

Conroe will be here inside of six months anyway to beat the living crap out of everything anyway.

AMD was first to 1GHz with the Athlon. AMD bet on 64-bit x86 while Intel was pushing Itanium and the EPIC architecture as the next generation. The whole time, Intel was denying it would make a 64-bit Pentium 4 while secretly working on one. Heck, the entire Pentium 4 and NetBurst architecture didn’t live up to expectations either.

How many people outside enthusiasts and servers actually use 64-Bit anyway? AMD64 was a useless feature before Windows x64 and the 64-bit x86 Linux distros. But once people started writing said versions of Windows and said Linux distros, Intel had the choice of tacking on 64-bit to what they already had or losing potential market share.

One: Intel is still responding to AMD. This is not the dynamic company that launched new designs, features and ideas year after year a mere decade ago. Microsoft constantly re-invents and challenges itself to respond to all sorts of threats, it has gone on the offensive against Sony, IBM, and Google – three of the most dynamic major companies around and each competing in a different field. Intel is apparently content to let AMD come up with an idea, and then implement their slightly different (64-bit), maybe better (SSE), maybe worse (dual-core) version. Does that seem like a winning strategy to you, always coming from behind to try and tie, always playing defense?

The Core Duo Macs have Intel's new Virtualization tech. If AMD's chips had been first to market with their own version, the AMD !!!!!!s would have never let us hear the end of it. Also funny for him to say that Microsoft is so innovative when half the people here would say that Vista is just XP with eye candy. (Though I do not share this belief personally)

Two: What’s the brand name of the new Intel chip, since Pentium is being dropped? “Core”. That’s right, Intel has made “Core” into a trademarked brand. One of the most common words used to describe a processor, and Intel hijacks it in a lame attempt at marketing exposure. That’s right, every time you ask for a “dual core” Athlon, Intel hopes that the resident idiot across the counter at the computer store will assume you mean “Intel Core Duo”. Perhaps they’re hoping to confuse search engines, or establish grounds for a lawsuit to keep AMD from advertising the Athlon X2 as “dual core”. I don’t know – quite honestly, the idiocy baffles me.

How does this change anything if Joe Sixpack thinks Intel == speed and AMD == some kind of weird STD anyway? So of all the other points you've made, your whole argument rests on the name Intel chooses for its new products? What name would you rather they choose? Yonah/Conroe are essentially new architectures. Intel is trying to distance itself from the Pentium brand name to reflect this. The whole point of the new marketing is to get across that it's not more of the same. Nobody outside forums like these uses the word "core" when describing a processor anyway. The masses use the brand name.

 

[rayman2k2]

yeah i cant wait for Conroe either.