Yes but it should atleast be able to notice a decrease in black luminance, because when i checked the black luminance on my W2207h it reported 0,2 cd/m2 something, while it reports 0,32 cd/m2 with my ZR24w, actually 0,33 with contrast set to 100, so a very slight increase. Maybe it reports inaccurate values but atleast it should be able to detect a difference..Try different calibration software (for example basiccolor: http://www.basiccolor.de/english/Datenblaetter_E/squid_E/squid_E.htm). It has been mentioned before (>20 pages back) that certain calibration suites report inaccurate black levels. I think it was spyder2 or 3 software, i'm not sure which version it was but it was definitely software delivered with a spyder calibration package.
Hm ok, then there is no reason to use 100 contrast i guess..There is actually no reason to expect that it would. Pure black is a weakness of all LCDs. It would be nuts to have default settings (80 contrast) that didn't already have black that was as black as possible.
If you read the TFTCentral review that reported an improvement at 100%, ignore it, that was more in line with measurement variation, than an actual change.