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Researchers at UCLA's Brain Mapping Center say that getting lots of "likes" on social media postings makes teenagers brains respond in a similar way as if they had won money. Makes you wonder what happens when they don't get any likes on stuff they post.
In a recent study, researchers at the UCLA brain mapping center used an fMRI scanner to image the brains of 32 teenagers as they used a bespoke social media app resembling Instagram. By watching the activity inside different regions of the brain as the teens used the app, the team found certain regions became activated by "likes", with the brain's reward center becoming especially active.
In a recent study, researchers at the UCLA brain mapping center used an fMRI scanner to image the brains of 32 teenagers as they used a bespoke social media app resembling Instagram. By watching the activity inside different regions of the brain as the teens used the app, the team found certain regions became activated by "likes", with the brain's reward center becoming especially active.