How GPUs Power ‘Hack Rod’, World’s First AI-Generated Car

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The team at Hack Rod aims to create the world’s first car engineered with artificial intelligence and designed in a virtual environment — and may well reinvent the manufacturing supply chain in the process. And because the Los Angeles-based startup will need a ton of computational horsepower they turned to design software leader Autodesk and NVIDIA GPU technology.

Computers that use AI to creatively come up with design ideas on their own are at the heart of what’s known as generative design. Driving the trend: advancements in AI and powerful GPUs that can quickly simulate complex phenomena. These have enabled software to play an active, participatory role in the invention of form.
 
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