I just bought some new passive chipset coolers and they came with "heat conductive pads" and that made me somewhat insecure on how to put the heatsinks on to the memory chips. The pads have one black sticky side but what about the other side? Shouldn't it be a double sided tape so that it actually can "hold on" to the card? I tried to remove the paper on the non sticky side but it won't come off. So... where should the sticky side AND the paste be on the chip or the heatsink??