- Joined
- Aug 20, 2006
- Messages
- 13,000
Harley Davidson CEO Matt Levatich mentioned in February that his company’s electric motorcycle would be ready in 18 months, and he confirmed those plans this week in an interview with TheStreet. The hogs are expected to reach dealers in the summer next year and will be marketed toward younger, urban riders.
We continue to see electric vehicles as a tremendous opportunity. These motorcycles are easier to ride than bicycles, they lend themselves to urban environments where our product is maybe less targeted or less suited. They are suited to a generation of people that don’t have the mechanical depth of experience that maybe boomers had with manual transmissions and clutches.
We continue to see electric vehicles as a tremendous opportunity. These motorcycles are easier to ride than bicycles, they lend themselves to urban environments where our product is maybe less targeted or less suited. They are suited to a generation of people that don’t have the mechanical depth of experience that maybe boomers had with manual transmissions and clutches.