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Google Stopping Print Ad Program

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HardOCP News

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February 28th is the last day for Google’s print ad program. The company announced today that it is cutting the service because it isn’t having the impact they wanted.

While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.
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Print media is going the way of the DoDo bird. That's the bottom line and why the Print Ads program failed.
 
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