With the announcement of an expanded Google Apps package hot of the presses, some people feel that Google is setting their sites higher than direct Office competition. There are others who also feel Google has a long way to go if they think they’ll be successful against the gang in Redmond.
There are also those who believe that Google’s innovation in this area does pose a threat to Microsoft’s business model.
"Google is the number one media company and they have a great search. That doesn't mean they have the credentials to be a player in desktop applications," Greenberg said.
There are also those who believe that Google’s innovation in this area does pose a threat to Microsoft’s business model.
Google and Microsoft are both platform companies. The core Microsoft platform is the operating system, while Google's platform is information. Google is not a search company. Search is a means to an end, and the end is information. Around information, Google wraps search and contextual advertising, which are ways of monetizing information.