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Shiny stuff just looks better in general. For example, a freshly waxed car, a sparkling gold chain, an oiled-up super-model in a bikini, etc.
The reflections are what add that extra "bling"!!!
Matte of course. I already lived through glossy panels in the late 1980's no need to do that again.For years in the 80s it was a big factor in most reviews to mention the effectiveness of the Anti-reflective coating as everyone hated reflections. Now they bring them back worse than ever.
What is funny I was at a big box store with row upon row of monitors, on a lower shelf (about 8feet away) there were some that because of the angle I was viewing them and the overhang of the shelf, had no reflections at all. Here is the kicker:
When there are no reflections I could not tell any difference between the matte and gloss screens.
I am starting to suspect those who like glossy, like reflections, much like they way a waxed car looks best when it has shiny deep reflections. Except I don't trying read off a waxed car. I think the reflections are the biggest aspect of the "POP" everyone talks about.