Get Ready for Targeted Ads on Your Smart TV

Discussion in 'HardForum Tech News' started by Megalith, Mar 17, 2019.

  1. Megalith

    Megalith 24-bit/48kHz Staff Member

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    Disney, Comcast, NBCUniversal, and other top media companies have teamed up with VIZIO for a new standard that will bring targeted ads to television viewers. VIZIO, which recently lost $2.2 million after being caught tracking and selling viewing data using software on its Smart TVs, claims targeted ads, which are “relevant” to the household, will “drastically enhance” the viewing experience.

    The companies are calling themselves a consortium, and they've dubbed this "Project OAR," or Open Addressable Ready. Once developed, the new, open standard will make it possible for all connected TV companies to sell targeted ads in scheduled and on-demand programs. While this will theoretically make ads more successful and therefore more valuable, it also means viewers' data will be shared with third parties. That raises the usual data privacy concerns.
     
  2. Derangel

    Derangel [H]ard as it Gets

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    Well I'm glad my recent TV purchase was not a Vizio. I think all my TV purchases in the future will continue to not be Vizio as well.
     
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  3. JargonGR

    JargonGR Limp Gawd

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    Can I have a "Dumb" TV please? Pleaaaaaaaaaaaaaase! I just want the monitor aspect without the crap...for the rest I always like to hook up an HTPC and do whatever I like.
     
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  4. necrosis

    necrosis Gawd

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    How do ad's of ANY kind "enhance the viewing experience"? I mean really. What kind of horse shit statement is this?

    Also this is not new. Before I firewalled my 2012 Samsung TV from the internet and handful of times I got a popup (powered by the TV not by the incoming cable line) ad's matching the commercial playing on the TV at the time.
     
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  5. Nytegard

    Nytegard 2[H]4U

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    You'll most likely get the standard response that you're free to not buy their TV if you don't want targeted ads. What they won't say is that there soon won't be a TV where you can avoid this.
     
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  6. Nafensoriel

    Nafensoriel Limp Gawd

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    Hmm. I think I like my old 1080p dumb as a rock TV. It doesn't spy on me. It doesn't try to sell me crap. It doesn't get infected into a malware botnet.

    It just... well TVs.
     
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  7. LightningEagle7

    LightningEagle7 n00b

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    There needs to be more consumer rights regulations to deter the over abundance of advertisements creeping into every facet of life.
     
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  8. NeoNemesis

    NeoNemesis 2[H]4U

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    I’m just waiting for the day the Smart TVs won’t work at all until they are connected to Wifi.
     
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  9. MMitch

    MMitch Gawd

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    If that's only during normal ads time (Like on cable TV or Hulu streaming) AND that there's an opt-out option (Which stop the gathering of info) AND a lower price tag on the TV, well seems fair. But yeah I live in a world with fairies lol. If this happen on top of Netflix, PS4, etc... Wow they're doomed.

    I remember reading about a TOS from a TV maker that if you disagreed would shut off the TV. Guess what was in that TOS...
     
  10. Skull_Angel

    Skull_Angel [H]ard|Gawd

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    I guess I should start looking into DIY smart TV > dumb TV modding; it seems like I need to mod the hardware and/or software of nearly everything else to get it to work the way I want it to anyway.
     
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  11. clockdogg

    clockdogg Gawd

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    "Open Addressable Ready"

    We're not ready! We're not addressable! And we're not open to your data-mining tailings project!
     
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  12. Skillz

    Skillz [H]ard DCOTY 2017

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    This is why we hack things.
     
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  13. ZodaEX

    ZodaEX 2[H]4U

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    Or vote with your wallet and buy a dumb TV to start with.
     
  14. Skillz

    Skillz [H]ard DCOTY 2017

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    TVs with the best picture quality are going to be a smart TV. If not, then please show me a 65" or larger TV that's dumb, 4K resolution, good picture quality and has a fast enough refresh rate for gaming. I'm interested.

    edit
    Oh, it's gotta have 4:4:4 chroma sub sampling as well.
     
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  15. ZodaEX

    ZodaEX 2[H]4U

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    How fast of a refresh rate does a TV need to be for gaming? I've actually never encountered a TV before in my entire life (and i'm old) that was too low hertz for playing games. Any specific models that come to your mind?
     
  16. tremortj

    tremortj n00b

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    Like what ZodaEX? Are there dumb tvs available that don't cost three times more bescause they're corporate slideshow displays?
     
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  17. Fasda

    Fasda n00b

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    Targeted ads equals time to turn on the adblocker to me.

    The future is grand...
     
  18. ZodaEX

    ZodaEX 2[H]4U

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    So you're saying dumb TVs cost more. So what? My PC cost more to build because of my specific requirements that I insisted on. That's life dude.
     
  19. Fasda

    Fasda n00b

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    Refresh rate isn't the downfall, input latency is.
     
  20. ZodaEX

    ZodaEX 2[H]4U

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    That was precisely my point.
     
  21. Skillz

    Skillz [H]ard DCOTY 2017

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    Ah yeah, my mistake. Fasda is correct. I meant input latency.

    Though I do game on my 60hz 4k TV and some games I can't play because the refresh rate isn't fast enough, game is too "skippy" but older games are fine. (IE: not FPS shooter games)
     
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  22. Derangel

    Derangel [H]ard as it Gets

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    That is not the same. The big corporate dumb sets would not work for gaming. They won't have the low latancy of good gaming TVs, they're not going to support high refresh rates, they won't have VRR support, they likely won't have a lot of input options, and so on. So you'd be spending double-triple (or more) the price for something worse.
     
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  23. scojer

    scojer 2[H]4U

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    Here's a thought: Don't connect your TV to the internet.

    Voila!

    I read through the article, and the article the article was about, and neither one mentioned the VIZIO TVs not working if it wasn't connected to the internet.
     
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  24. ZodaEX

    ZodaEX 2[H]4U

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    Wrong. My sister uses a big corporate dumb tv set exclusively for all of her gaming via her Wii and PS3. (and a cheap one at that) You obviously have no clue what you are talking about. Saying they can't be used for gaming is just a load of horseshit and a factually false.
     
  25. Derangel

    Derangel [H]ard as it Gets

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    Wii and PS3 aren't exactly the pinnacle of modern gaming.
     
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  26. tremortj

    tremortj n00b

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    So what? So you're paying MORE to be free of the crap that is consumerism now. It SHOULD be less, but the attitude is to just deal with it. Facebook, Google, whoever, are all harvesting data to manipulate us into buying shit we don't want or need. They're subsidizing you giving away your freedom and choice. And I agree, your PC cost more to get what you wanted, but you still have a pretty good option to build it how you want. How many dumb TVs are one the market? How many people know that they're data is being harvested just watching a rerun of Friends? It's not the same.
     
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  27. Meeho

    Meeho [H]ardness Supreme

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    There have yet to invent a TV that would force me to connect it to the Internet.
     
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  28. tremortj

    tremortj n00b

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    Yet. Ugh, I hope the day never comes.
     
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  29. ZodaEX

    ZodaEX 2[H]4U

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    Honestly, I am really not trying to express the attitude of "deal with it", but the perspective that you should be voting with your wallet and not giving corporations your hard earned cash for products that you don't believe in and don't want to exist. You're fueling the fire by doing so, even if it's saving money. In my opinion it's not worth it. I have made sacrifices in order to support my ideals many times, and you are capable of doing it too.
     
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  30. tremortj

    tremortj n00b

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    Ok, you win this one! :) I 100% agree with you. Sounds like we're completely sharing the same boat on a vendetta against being taken advantage of. Mark the calendars folks, two people agreed on a forum!
     
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  31. T1125P

    T1125P [H]Lite

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    So, what I usually do, well it's 90% of the time is head over to my fav site RARBG. :D Disney, Netflix etc, etc. Ads, do no affect me. I just torrent all TV / Movies, / Games. Very few blu rays I buy andf only a few PC / Switch games. They can do their worst, and I will do my worst :D But in the end I win. Even if torrent sites get somehow banned, there are always the good old Newsgroups :D
     
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  32. Loop242

    Loop242 [H]Lite

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    If they give me a free TV and free streaming service then I might be inclined to accept.

    I have all dumb TVs in my house. Two with Roku devices and one with a RaspberryPi connecting to my server via emby and kodi, respectively. I see no reason for me to change anytime soon.
     
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  33. Burticus

    Burticus 2[H]4U

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    So how exactly does one defeat this, assuming you would want to use the internet features on your TV anyway? Piehole?

    I love my Roku's and could give a rats ass about built in "smart" functions. But a lot of people use them.... my mother in law for example...
     
  34. nutzo

    nutzo [H]ardness Supreme

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    Just don't connect the TV to the internet.
    If it doesn't work then return it as defective.
    They'll eventually get the message. Maybe.
     
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  35. emphy

    emphy Limp Gawd

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    I'd still keep the smart functions in a separate box and get the tv based on other priorities (latency, reliability, wake-up time)

    Those "smart" thingies will need replacement a lot faster than the screen (due to outdated software) , better to replace just that small box (at a fraction of the cost) instead of an entire tv. Even mothers in law should be able to get that ~_^
     
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  36. oopspowsurprise

    oopspowsurprise [H]Lite

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    I remember reading an article, centuries ago, where someone interviewed a rep from DELL and asked about selling laptops without webcams and the response was like 'our customers all want it'. Fast forward to today... I'm at a cybersecurity conference and like everyone has either taped, bandaided, or stickered their laptop webcam. They even have made plastic thingies that stick around the camera and you can slide a cover over it. These companies (PC, TV, etc) have made technologies that don't give the user control or command over it. They push the technology onto people without letting people have a say. I guess it's just cheaper that way, for them.

    Who wants SMART TVs? I'm interested in DUMB TVs.
     
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  37. scojer

    scojer 2[H]4U

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    This is true.
    I have a Sony bravia from 2011. It had smart features. It no longer supports Youtube, Hulu, and I'm sure Netflix won't be support much longer.
    All of the other apps are also no longer supported, or, have very limited functionality.

    I haven't had it hooked up to the internet for a few years. It functions just fine without smart/connected features.

    My next tv (if I do get another one) will not be connected to the internet.
     
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  38. sadsteve

    sadsteve Gawd

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    Just don't connect them to your network. I connect all of my TV's (all Visios) to my network through external computers that I control. I am a nerd so I had a number of old computers just waiting for something to do. The only reason I have smart TV's is that they were as cheap or cheaper than the dumb TV's.
     
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  39. Dead Parrot

    Dead Parrot 2[H]4U

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    Wonder how many smart TVs automagically connected to the neighbor's open WiFi? Could make for some entertaining targeted ads. Neighbor watches a lot of adult pay channels. Smart TV owner comes home to see the kiddos viewing a targeted ad for the next exciting episode of Carmen Creams Cincinnati.
     
  40. Slash3

    Slash3 Limp Gawd

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    Getting closer...
    https://www.anandtech.com/show/14092/japannext-75-and-86-inch-4k-ips-hdr-monitors